Study Of China's Newspaper News Production And 1ts Audience: Under The Background Of The Extensive Media Era

The traditional one-way transmission pattern of spread�'accept has been transformed into a two-way interactive pattern of spread←�'accept under the era of extensive media. In addition, the past views of disseminator-centered communication has also been replaced by audience-centered communication, the audience is playing an increasingly important role in the process of transmission. The research methods of this study is document analysis and multiple cases study,this study illustrates that the audience has been changed in two aspects of behavior and psychological changes. This study also summed up audience's features of the extensive-media, and then hope to provide more valuable recommendations to make the newspaper a bright future.