Research On Production Characteristics And Audience Effect Of Short Food Videos On BiliBili

With the popularization of mobile phones and the advancement of information technology,short-form video,a new form of communication,has Been further developed.As an important segment in the short video industry,gourmet short videos have not only become the preferred category for many short video producers,but also have the dual favor of audiences and capital due to their low threshold and diverse forms.As the leading gathering place of youth groups in Bili Bili receives tens of thousands of video clips produced and produced by users every day.Most of them have diverse content and different forms,but among them,they can achieve more than one million playbacks.Not much,breaking the million views is not only the cutting-edge form of the current UGC content production,but also to some extent intuitively represents the preferences of the audience.Therefore,this article adopts research methods such as content analysis,text analysis,and case analysis.Taking Bili Bili’s gourmet short videos with a million viewers as the research object,this article summarizes the characteristics and characteristics reflected in its content production and dissemination strategies.Connotation,with a view to providing valuable reference for the future of the short video industry on a more professional and market-oriented path.This article is divided into seven parts.The introduction part aims to clarify the research purpose and significance,and summarizes and summarizes the current research results of symbol consumption,short videos,and gourmet short videos.The first chapter sorts out the development of short videos and gourmet short videos,so that they have a better understanding of their current development status and marketing model.Chapter 2 summarizes the existing literature,and obtains the preliminary idea of content analysis in gourmet short videos.Combined with the actual viewing experience of gourmet short videos,it is finally determined that 518 are based on 19 dominant dimensions.Bili Bili encodes a sample of gourmet short video with a volume of more than one million.In the process of encoding,the concept of some categories is defined to pave the way for further analysis of its characteristics.The third chapter focuses on the analysis of the content of gourmet short videos,and concludes that the universal characteristics of gourmet short videos with Bili Bili views exceeding one million are: short duration,flexible,diverse content,wide coverage,andcoordinated elements Enhance the look and feel,the cover and title emphasize attention,and its stage characteristics are: gradually increasing original content,fading up the external image factor,and gradually increasing investment in video shooting.In general,the development of gourmet short videos with more than one million broadcasts at Bili Bili is relatively good,but there are still many problems,such as:homogeneous content and insufficient staying power;overly glorified,cognitive bias;extravagance and waste,misunderstanding of consumption;Fraudulent content,deceiving the audience.In chapter six,in response to the above problems,this article attempts to propose corresponding improvement strategies.First,the content production of videos shouldpay attention to highlighting personalized content and "personal design." Second,the host should emphasize the correct value guidance to the audience in the video content.To avoid the audience going astray,of course,it is not enough to just rely on the main owner.It also requires third-party platforms to strengthen auditing and supervision to create a good environment and atmosphere for the audience.Finally,relevant departments are required to actively improve relevant laws and regulations and regulate gourmet short videos While the industry is developing,it can also fully protect the legitimate rights and interests of the audience.