Internal Publication Goes External: An Analysis Of Evolution And Development Of Enterprise Internal Publication

The Chinese social economy has developed by leaps and bounds since the launch of opening and reform policy. As a special kind of media resource, the internal publication has been utilized by lots of enterprises through the process of expanding. There are plenty of internal publication with profound social influence, such as《Wanke Weekly》,《Wantong》,etc,which not only has gained wide social acceptance, but has brought huge benefits to the companies themselves. After stepping into the 21st century, the evolution of digital communication technology has brought both challenges and opportunities to the companies as a whole. Based on the demonstration of cases and analysis of conditions nowadays, the thesis mainly discuss the problems of specific lawsuit , cultural and social cognition . And by providing the expectation of development of internal publications on the basis of the status quo, the thesis also concludes the contributions that the internal publication ever made to the society at all rounds.