A Research Of The Competitive Strategy Of AI Software Products At ZY Company

ZY Company is a focus on artificial intelligence,information technology application in financial industry be born of financial software product Company of science and technology,the author from the view of the enterprise managers,this paper mainly studies the competitive strategy of ZY Company.From the perspective of strategic management,this paper analyzes the internal and external environment of the company and the competitive situation of the industry in order to find solutions to the dilemma of the company,Improve the company's operating performance and competitiveness,to create more benefits and provide decision-making reference for the future sustainable development.ZY Company after eight years of development,has solid foothold in the market,in the face of changing market demand in recent years and encouraging competition environment,it is necessary to develop the current market insight,business design,organization structure,product planning,competitive strategy,personnel training,have already can't meet the needs of the company's sustainable development,the company into the bottleneck period.Reviewed the development of the company's products,the existing office operating software products under the impact of the wave of artificial intelligence,don't have a competitive advantage.AI based technical support of new products has not yet to open the market,there is lack of the comprehensive product manager in product teams who really understand technology,the AI and business,in this context,ZY company has regularly reviewed the strategy refresh and analysis,organized top managers go out learning strategy management and product innovation,in order to achieve alignment from the cognition on and around the same frequency,unified management language and management activities.Through learning and introducing successful experience and management methods.This paper analyzes the business data in the past few years.Analysis of existing problems of ZY company,analyzes the reasons of the problems,subdivide the market environment and the characteristics of business scenarios and so on to carry out comprehensive analysis and research,used the PEST?SWOT?EFE and IEF analysis method,for long-term face of ZY company analyzes the external business environment and internal resource conditions and thinking.Compare the cost-leading competition strategy and the differentiated competition strategy,and choose the differentiated competition strategy most suitable for ZY Company.In order to ensure the effective implementation of the differentiated competition strategy,on one hand,it is necessary to seize market opportunities in the external environment to avoid external threats and enhances the company's brand influence.On the other hand,it is necessary to make use of the internal advantages of the company to make up for its shortcomings.Adjust the company's medium and long-term development strategy and execution line,and improve various safeguard measures.Establish a matrix organizational structure,and set up functional lines and business lines to achieve organizational goals.The functional lines are responsible for capacity building,and the business lines are responsible for market development and customer service to improve customer satisfaction.Increase the horizontal expansion of products,increase the application scenarios of products,increase customers' reliance on products,and establish a benchmark for new products among old customers.At the same time,they can also obtain feedback from customers for the first time and continue to polish products.Increase investment in technology research and development,attract high-end talents,talents drive technological breakthroughs,technology drive product innovation,and product innovation drive more market opportunities.Seize the opportunity of market development and establish a three-dimensional online and offline sales and service network.Enhance contact with customers,and increase product solution capabilities.To carry out product life cycle management,it needs product strategy,product market,product demand,product planning,product development and product market life cycle management.It needs to improve basic management activities and management systems to get through the integration process of financial services.It is needed to rebuild a professional product manager team and solution team that understand technology,AI,and business.Under the conditions of both market opportunities and risk challenges,through structure optimization,resource allocation,product research and development,talent construction,etc.,enhance the core competitiveness,provide practical competitive advantage for future development,also for similar software enterprise competition choice provides reference significance,to promote the sustainable and healthy development of artificial intelligence software enterprises.