Research On Optimization Of A Company's Digital Transformation Strategy

With the deepening and development of the new round of industrial transformation and the huge background of the new round of technological revolution,digital transformation will be regarded as an important strategic direction or goal to promote my country's industrial transformation and upgrading.Digital transformation itself will be a process that is easy and difficult to advance.So far,China's digitalization or some new models and new business formats that have been developed are still mainly in the consumer field or service.During the new crown epidemic this year,digitization has played a very important role in supporting and actively promoting the current timely prevention and control of the epidemic in my country and various fields such as vaccines,resumption of work,and reproduction.With the development of technology,digital transformation has gone through three stages: informationization stage,internetization stage and pan-cloud stage.With the development of intelligent technologies such as AI and machine learning,digital transformation has come to the fourth stage: the digital intelligence stage.This article uses the literature research method and case analysis method to study professional books related to corporate strategic management and digital transformation,and collects a large number of relevant newspapers,magazines,news,review reports and other articles on strategic transformation analysis and review,and conducts information combing and analysis.Summarize,use,analyze and other strategic analysis tools to analyze the internal and external factors of corporate transformation.Through the analysis of successful cases of strategic transformation,explain that successful strategic transformation has achieved excellence and summarize the successful cases of achieving strategic transformation.The key factors and significance,as well as the enlightenment to A company.Starting from the actual situation of Company A,this article discusses the external business environment factors,internal management factors and organizational process factors faced by Company A's digital transformation in combination with the current status of digitalization,and proposes specific plans for Company A's transformation with reference to other companies' excellent digital transformation cases And measures,from employees to corporate management,from product combing to strategic level adjustments,to study the implementation plan of digital transformation,and sort out the impact of digital transformation on Company A.