Research On Digital Transformation Strategy Of Traditional Publishing Houses Based On Transformation Experience Of Fltrp

In recent years,with the development of the Internet,digital publishing has maintained a rapid growth,but the traditional publishing houses are facing the situation of decline.It is imperative for the traditional publishing units to turn on the digital transformation.But facing the digital transformation,many traditional publishing houses are always hesitant.A large number of studies explain the importance and development prospects of digital publishing from various angles,but for the publishers,specific and comprehensive strategies for transition strategies are needed.FLTRP is the largest professional education publishing house in China.To carry out digital publishing business,it used its own advantages,focusing on the field of subdivision and publishing,combining online and offline,integrating the traditional paper books and online education and providing a comprehensive solution for the users.Although the subdivision and publishing field and business model of each publishing house are different,the model of transformation can be hardly reproducible,but the success of the FLTRP can provide some reference for other publishing houses.This paper mainly uses the method of literature analysis,case study and SWOT analysis to describe and judge the current industrial environment and development trend by collecting data,and briefly analyzes the problems faced by the digital transformation of Chinese traditional publishing houses,and then makes a SWOT analysis on the development of the digital output of FLTRP.From the aspects of management,content,platform,channel and internationalization,the transformation practice of FLTRP is discussed.Finally,some suggestions are given for the digital transformation strategy for other traditional publishing houses.