| In the era of mobile interconnection,human beings and mobile devices are indistinguishable.People-centered mobile communication is related to each other in different scenes,and news information for human communication is also in different forms in different media scenes.Scene thinking has become a new variable that affects the pattern of news production and communication.With the further innovation of technology,news production and communication form will usher in a baptism change in the era of intelligent interconnection.From the micro level,the news production itself has changed,the acquisition and editing process is intelligent,the main body of production is diversified,the communication effect is heavy interactive,and so on.From the macro level,the trend of news production intelligence is obvious,hugging people.With the intelligent technology such as industrial intelligence and big data,the value produ'ction relationship between media and users is becoming more and more prominent.The value co-creation formed in the intelligent news production scene is of great significance to promote the development of media integration.From the perspective of media management,using the theory of value co-creation and scene theory,aiming at the research object of intelligent news production,this paper focuses on how to open the road of intelligent development of news production in the scene era and construct a better media scene.Promote the media and users to achieve value creation to promote the integration of the media into the core issue.Taking Xinhua News Agency as a paradigm case,this paper tries to construct the scerne of the whole media industry after the introduction of intelligent technology by investigating its innovative means in ntelligent news production.Explore the possibility of this mode of production from special to general.This paper first introduces the evolution of news production in the scene era.Starting from the current environment,it is realized that scene-based service is the essence of mobile communication.From the characteristics of the scene era,it is found that the impact on the media environment is mainly manifested in three aspects:the emergence of social media will subdivide the media market structure.ser thinking replaces audience idea and becomes Media production Business focus,business model to aggregate user attention into production value.After confirming that users and media have become the key factors of scene construction,this paper combs the traditional news production mode,and finds that under the influence of Internet and integrated news production,the traditional news production mode changes in the production process.The main body of production,the communication space and the form of communication are all reflected,and the production process has changed from chain production to assembly line mass production.At this time,the main body of production is no longer limited to the traditional journalists,but the diversified production subject of human-computer cooperation;in the communication space,the development from the conventional physical space to the virtual space.Once the information is found by the main body of production,it may become news,and communication pays more attention to the scene;in the form of communication,it adds short video and other forms to enrich the communication pattern of news production.On the road of news production evolution,technology continues to play a driving role,and the media is becoming more and more intelligent and mobile,which also provides technical support and environmental support for the construction of intelligent news production scene.Next,the article focuses on the analysis of Xinhua News Agency intelligent news production mode,analysis of its intelligent news production process,communication scene.Xinhua News Agency focuses on the construction of comprehensive intelligent media platform and the strengthening of intelligent production scene.The interaction of stakeholders constantly excavates the innovative measures from the traditional news production value model to the cloud service development value model,and makes a pioneer demonstration for the mainstream media in the direction of media artificial intelligence in the face of the 5G communication era.However,the road of intelligent news production of Xinhua News Agency is not perfect.At present,there are problems and hidden worries in the aspects of content check,technology popularization,user privacy and security.In this paper,based on the combination of practice and theory,this paper puts forward the following strategic suggestions for the scene construction of intelligent news production:first,reconstruct the customer relationship and intelligentize the media in the future.In the scene of news production,attention is paid to the value creation of users.Second,through cross-border cooperation,the system and mechanism of news production form a trend of value creation in the process of perfection,and the depth and breadth of cross-border should be both.Third,to guide the practice of value symbiosis,pay attention to media users,ordinary users and other stakeholders in the production scene to form interactive sharing value,grasp the scene relationship chain,excavate the potential value. |
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