Research On The Development Of Mobile News Live Broadcasting

The emergence of mobile news live broadcasting benefited from the accelerated development of network technology and mobile terminal technology.In the process of traditional media transition to new media,mobile news live broadcasting rapidly developed into the most important way of news dissemination,which is authentic and time-sensitive.The characteristics of interactivity,high efficiency,etc.,have the advantages that traditional media news reports can't match in major or unexpected news reports,social scene construction,and enhanced user participation.At the moment of the deep integration of the media,the development trend of mobile news broadcast has been transformed from a broad-based user-wide expansion to a high-quality intensive growth.The “XianChangyun” launched by Xinhua News Agency is not only a national service platform,but also a news live channel.It is based on a powerful mobile online production model,with the main broadcasting form as the main form,highlighting the original content,as a traditional media.The innovative form not only realized the counterattack against the live broadcasting of online media news,but also occupied the main position of news media through the deep integration of various types of media at the county and city levels across the country,and became an example of the intensive transformation of traditional media.This paper takes "XianChangyun" as a typical example,combined with the overall situation of mobile news live broadcast field,analyzes the development history and current situation of mobile news live broadcasting,and analyzes its development characteristics from the aspects of "XianChangyun" anchor,content,technology and release strategy.Advantages,analysis of its leading position in the industry and good social effects from the perspective of market and user acceptance,showing the upgrading of the“XianChangyun” from the content,form to technology for industry and its performance Industry general issues.Finally,combined with the "XianChangyun" and current practice of mobile news live broadcasting development practice,The future development envisages of highquality content production,omnipotent team building,diversified user interaction and innovative profit model are put forward.