The Construction Of Meaning In Ritual Communication

The 70 th anniversary of the founding of New China is internally the condensation of national consensus and externally the dissemination of national image.Mainstream media,as an important recorder and participant,ritualized the expression through regularity and repetitionTo construct its unique meaning.Based on the theoretical paradigm of ritualistic communication and meaning construction,this paper uses the methods of content analysis and discourse analysis to dissect and analyze the coverage of People's Daily on the 70 th anniversary of the founding of the People's Republic of China with the help of the three-level structure of the framework,and discusses the path and logic of meaning construction in the process of media ritualized communication.The report of People's Daily on the 70 th anniversary of the founding of the People's Republic of China presents a grand prospect of celebrating and commemorating the 70 th anniversary from three dimensions of macro,medium and micro.In the high-level structure of the report,the presentation of the number,layout and theme of the report sets up the ceremony space and creates the ceremony atmosphere.In the middle hierarchy,the event schema is the main guide,emphasizing the review and reflection of history,and multiple voices reflect the social reality of the country and the individual.In the low level structure,different forms of expression such as symbols and discourse styles are used to form ritual situations,stimulate common emotions,and then realize the connection between individuals and countries.In the interpretation of the text,it is found that metaphor,as the link between surface information and deep value,is the basis of meaning construction.The visual information such as layout elements and colors of the report,constructs a new meaning direction,which together constitute the realization path of meaning construction.In the context of the spread of the ceremony,media reported ritualized follows the guided by political legitimacy construction,the construction and development of the mobilization of the interactive oriented type meaning media oriented Shared model to construct the logical construction of three dimensions,emphasized the receiver's participation and subjectivity,improve the efficiency of information transmission in continuous interaction,to strengthen the common cognitive meaning,And then realize the sharing of meaning and the identity of group cohesion.In addition,in the ritualized communication of media,it has realized the practical functions of sharing cultural significance,maintaining social order and communicating national image.