The Major Theme Report Study Of People's Daily In The New Media Environment

The theme report is a very important reporting method in the field of journalism in China.It has always been the traditional advantage of the party newspaper.It is also an important platform and carrier for propaganda of the Party's principles,policies and line propositions.The major theme report is focuses on major decisions and deployments of the party and government,as well as major events and social hotspots.What's more,the major theme report is the top priority of the main melody report,and the responsibility of the mainstream media cannot be shirked.It is also the focus and difficulty of academic research.For a long time,due to the receipt of more administrative pressures and regulations,more prescribed actions,and fewer optional actions,the theme reports are often monotonous,ignorant,superior,lack of thought,value and inno,vation.Under the new media environment,the traditional news communication pattern has been broken,and the most important way for people to get news has changed.The new media not only brings impact and challenge to the traditional media,but also brings a new possibility to the development of the mainstream media theme reporting.Based on this,the author tries to study how mainstream media,represented by People's Daily,adapt to the changes in the new media environment,abandon the insults,focus on users and innovate the concept of reporting.Through the analysis of the theme report of People's Daily Newspaper and People's Daily Microblog during the two party congresses,the study observes and analyzes the reporting theme,content,form and orientation of public opinion.And from the horizontal comparison of different types of media,as well as the vertical comparison of similar media,observe their horizontal and vertical changes.In this vertical and horizontal comparison,explore the influence factors of the new media environment on the media's major theme reports,and summarize the lessons learned from the mainstream media's future news propaganda and public opinion guidance.The main body of this paper can be summarized into three parts.The first part is the first chapter,which mainly introduces the background of the topic,research content,research significance and so on.The second part includes the second chapter to the fifth chapter.First,it introduces the relationship between the mainstream media and the theme report.Secondly,it compares the similarities and differences between the People's Daily Newspaper and the People's Daily Microblog in the 18th national congress of the communist party of China and the 19th national congress of the communist party of China.The third part is the summary part,which summarizes the possible development directions of the mainstream media theme reports in the future,and summarizes the lessons learned for the theme reports in the new media environment.Through horizontal comparison,it can be found that in the report of the 18th national congress of the communist party of China,People's daily Microblog still focuses on the political report,but the report has a higher degree of freedom.In addition,the pictures are getting more attention and critical coverage is emerging.Among the reports of the 19th national congress of the communist party of China,the contents of People's daily Microblog are diversified and diversified,and the top leaders of the country are highly concerned.In addition,the picture and text report is the main part,and the video report develops rapidly,which is both objective and propagandistic.Through vertical comparison,it is found that People's Daily Newpapers pays more attention to people and reports from the perspective of readers,and the report forms are more colorful.The visual center is formed through pictures and colors,and the readability of the report is improved through macro planning columns and micro softening of hard news.The report of People's daily Microblog is more specific,and the use of pictures is more mature than before.In addition,the report also highlights the core of leadership,creates topics,and spreads social media.With a series of innovations,the guidance of public opinion also changes from weak to strong.Taking the reports of the two party congresses of People's Daily Newspaper and People's Daily Microblog as examples,this paper summarizes the evolution and growth of major theme reports of People's Daily under the new media environment.On the one hand,it provides reference and inspiration for the development of mainstream media's theme reports.On the other hand,it also explores the possible development direction of theme reports.