Video News Research On People's Daily Online's Major Theme Report"40th Anniversary Of Reform And Opening Up"

Major subject matter coverage is the strength of the mainstream media.However,under the background of Media Convergence,the major theme reports,which are always characterized by authority and high-end,also facing new challenges,such as how to adapt to the younger audience,Communication Diversity,audio-visual visualization and other new issues.This paper takes the mainstream media People's Daily Online as the starting point,takes the important report of the 40 th anniversary of reform and opening-up as the research object,discusses the relationship between the video news and the important topic report,and studies the role that the video news plays in the important topic report,the purpose of the contribution is to provide new reference for the enrichment and development of the major theme reports in the context of media integration,so that they can better adapt to the needs of the audience and achieve better communication results.This paper is divided into three parts: the first part(Chapter 2)is to study the relationship between major theme reports and Video News;the Second Part(Chapter 3 and Chapter 4)is to study the content of video news in the major theme reports of the reform and opening-up of People's Daily Online;The third part(Chapter 5 and Chapter 6)is to study the overall characteristics,advantages and disadvantages of the video news in the major theme reports of the reform and opening-up of people's net.Through research,we found that when People's Daily Online reports on major topics,it makes use of people's video to carry out centralized and unified production,and then distributes them to all channels for simultaneous dissemination;in the content,it's good at small cuts reflecting big themes,focusing on novel topics and the human interest of the report;in the perspective of the report,he is good at seeing the big from the small,from the bottom up and from the outside in and so on.Of course,the People's network in the dissemination of channels can be further expanded,if you can join some well-known platform is even better.