Research On The Strategy Of Short Video Content Production In Science Communication

Mankind's pursuit of science has never stopped.With the rapid growth of my country's economy and the improvement of the level of innovation,the interaction between science and society has become closer and closer.The rapid development of science and technology also means the construction of my country's science communication undertakings.To further improve the goal,how to innovate the way of science communication and improve the effect of science communication has become a key issue in the current construction of science communication.Short videos that rely on mobile smart terminals and the Internet for survival and development have quickly become a popular form of information dissemination in the Internet age by virtue of their short and sharp forms,vivid audiovisual images,and viral transmission.The development and use of short video,a new medium carrier,is an inevitable trend of scientific communication.The emergence of new media has prompted changes in content production and dissemination methods.In order to better understand the content production status of science communication short videos in my country,this article selects the science communication short video account "Wow" as the specific research object,and adopts content analysis.The method conducts statistical analysis on the video subject,content source,release title,video duration,release time,release frequency and other aspects of the data,and summarizes the content characteristics of the short video produced.On this basis,combined with the author ' s own field investigations,from the perspective of content producers,the content production strategy of science communication short videos is analyzed,mainly from the three aspects of content collection,content production,and content distribution,and elaborates the production in detail.All the processes that science communication short videos need to go through include material collection,topic selection,content checking,screen editing,music selection,copywriting,and external publicity.Through research,it is found that in the actual scientific communication practice,there are inevitably some problems between scientific information and short videos,mainly including the contradiction between the fragmentation of the communication form and the in-depth expression required by science.The problem of limited dissemination subject matter and excessive entertainment of dissemination content caused by the pursuit of,as well as the lack of scientific communication team and the uneven level of scientific literacy of existing personnel.These are all problems that need to be solved urgently in the current development of science communication.The author puts forward development countermeasures to extend scientific information,control the balance of seriousness and entertainment,expand the internal team,and seek cooperation from external professionals,hoping to help Improve the depth and breadth of science communication in our country and help realize the benign interaction between science and society.