Researcn On The Transmission Content Of News Short Video In PUGC Mode

With the rapid development of Internet technology,people have higher requirements for the immediacy and interactivity of news.The way news is delivered has changed dramatically:From newspapers to radio,from TVs to mobile devices,fragmentary reading habits are combining news with popular short videos,make short news videos that meet public demand.In Douyin and Kuaishou,UGC content posted by users fails to meet the standards of serious and authentic news.The PGC content made by traditional media is highly professional,but has limitations and poor interaction on the platform.Therefore,Pear Video launched PUGC content production mode,which integrates the two into one and has won the audience's welcome.Users can participate in the production and production of news,breakthroughs have been made in the timeliness and universality of news dissemination.At the same time,under the training and guidance of professional editors and reporters,the news literacy and sensitivity of ordinary users have been improved.After the review of technical staff and post-production staff,the final production of high quality news.Under the promotion of this model,the media platform has more news materials and its commercial value has been continuously improved.This paper takes "Pear Video",a representative platform of PUGC mode content production in news short videos,as an example.The theoretical support of this paper is Kurt Lewin's "Gatekeeper Theory" and the "Five Elements" of news value.Content analysis and case analysis are used to analyze and study the data in the experiment.summarize the characteristics and forms of the pear video communication content,this paper also innovatively studies the emotional transmission of the subject of news short video.analyzing the emotion expression of the main body of the four pear video in the whole content communication process,In this way,we can analyze the significance of pear video communication content.Finally,this paper discusses the problems of content transmission under PUGC mode and the reasons for these problems from three aspects:the psychology of the audience,the construction of the platform and the homogenization of the content.From the personal point of view of the corresponding solutions,for the video creators and news short video platform sustainable development,provide good suggestions.