| Effective scientific communication has always been a topic of active discussion by communication scholars and scientists,especially when social outbreaks of major public crises such as COVID-19 epidemic,rumors spread everywhere without scientific basis,and the importance and effectiveness of scientific communication are particularly urgent.Entering the era of mobile Internet,popular science short video become the emerging media of popularizing science knowledge,multiple subjects to join the knowledge sharing of professional,vertical communication field,represented by TikTok and the media make popular science more personalized,scene,also make the knowledge inclusive,sharing and co-creation possible.The study select 70 popular science short videos with high heat as the main research subjects to analyse,accompanied by more than a million fans of 32 TikTok popular science we media,and based on the analysis of the relevant video quantitative indicators.Analyze the production and dissemination of short videos,creative subjects and user group of popular science,trying to study the commonality of popular science,analysis the problems in popular science short videos,for the professional,vertical and social development of popular science short video,to maximize the popularization of scientific knowledge and scientific ideas to provide the rules and experience of the broadest audience.The research found that high heat popular science short video in the content level of diverse themes,various functions,can obtain new knowledge,help to life,can answer questions,restore the truth;expression forms,comprehensive use of audio-visual means,with interesting,simple and other characteristics.At the same time,in the development of popular science short video,the lack of scientific and professional,boring,collective dispersion,collective and sharing.In view of the above problems,suggestions on strengthening the scientific core,strengthening interesting expression and promoting sharing communication. |
PDF Full Text Request