Research On Production Strategy Of Agricultural Popular Science ——Take Toutiao's "Teacher Fu Planting Technical Team" As An Example

The popularization of agricultural science and technology information and the popularization of agricultural technology play an important role in agricultural development,agricultural modernization,urgently need accurate,timely and effective scientific and technological information as guidance.In the period of traditional media,agricultural popular science videos are usually produced by mainstream media such as film studios,radio and television stations.However,influenced by the shortcomings such as single traditional media content,linear communication restrictions and lack of interaction,the communication effect is relatively weak.In the era of "we-media",with the decentralization of the right of communication power,agricultural science video and short video are quickly combined to form short agricultural science videos with small volume and flexible content production and communication.As a new form derived from the combination of we-media and agricultural information,short videos of agricultural science popularization should not only actively adapt to the requirements of we-media development in content production,but also ensure the quality of their own creation.Considering the production strategy of short video content in the agricultural popular science category,With Toutiao "Teacher Fu planting technical Team",which is at the head in the short videos of agricultural science popularization,Using comprehensive methods such as content analysis and in-depth interviews,Analyze the content production characteristics,mechanism and communication characteristics of "Teacher Fu's planting technical team" content,It also summarizes the shortcomings of the account in content production,Including the single visual background of content,lack of interest in content,lack of interactivity of content communication,the setting of content update frequency is not scientific,For these problems,Further focus on the content production of short videos of agricultural popular science category,Based on the content type,Improve content quality and optimize communication platforms,Build a content communication matrix,break a single "greenhouse" background,Create rural memory,unite with regional governments,Strategies such as promoting technology transformation,Provide relevant suggestions and guidance for the optimization of the content production strategy of "Teacher Fu planting technical team",At the same time,it also provides a feasible reference for the production of other agricultural science short video content.