Research On The Production Of Popular Short Video Content Of "Tik Tok"

Looking at the moment,the Internet content industry has been updated and iterated at a faster pace,and graphics,audio,video,and live broadcasts have all returned from the hot stage to silence.Short video has also updated its development direction after spending a savage growth period,opening up a new blue ocean of"short video+".As the representative of short video platform,Tik Tok has extended its tentacles into the field of popular science since the second half of 2018,which not only broke the barriers for the spread of professional scientific knowledge,realized the scene of scientific knowledge,but also broke through the stereotype of short videos by many users Impressions,proof of short video can also promote knowledge sharing and knowledge inclusion.In terms of content production,compared to the popularization of traditional one-way science,Short video makes hard core scientific knowledge more detailed and vertical,catering to current knowledge dissemination trends and user contact habits.Popular science short videos are on the rise,and the number of related topics and literature is limited.This article will use the high-quality popular science account in the Tik Tok as an example,using content analysis and case analysis,combined with questionnaire surveys and interviews to analyze Tik Tok Research on issues related to content production of short videos.This paper is divided into five chapters:the first chapter briefly describes the background of the short video production of science popularization,and the significance of using short videos to popularize science;the second chapter defines the related concepts of popular science short video,and points out its development from three aspects:platform,producer and user;the third chapter analyzes the unique advantages of Tik Tok short video content production.First of all,popular science short video guarantees high-quality content through PGC mode,establishes connection with users by PUGC mode,and realizes content production scale by matrix mode.In this paper,the characteristics of three modes will be summarized based on specific cases.Secondly,the particularity of popular science content is highlighted from three aspects:content orientation,design and style.Thirdly,popular science short videos are presented by audio-visual combination,IP short drama and experimental operation,which meet the needs of content production and knowledge dissemination.Because the popular short video is in the development stage,the production mode is still defective,the content production is restricted,and the presentation mode is limited,the challenges faced by the popular short video in the content production will be analyzed in detail in Chapter 4.In view of the above problems,Chapter 5 will put forward three aspects:improving the content production mode,deepening the vertical and high-quality content,and updating the content presentation means Suggestions for reference.