Research On Traditional Media Client Short Video's Content Production

In recent years,with the development of network and media technologies,users have increased their demand for "fragmented" visual consumption,and traditional media clients have become more difficult to survive in the new and old media market competition and the high demand of users.In order to adapt to the new media environment,trends in the development of network audiovisual programs,and changes in the information viewing habits of users on mobile terminals,traditional media have developed short videos in their own clients or new video clients.Traditional media clients produce a wide variety of short video content types.Common types of short video include news,vertical,and entertainment.Traditional media clients rely on their rich resources,support from national policies,and the presence of Internet power.They have certain advantages in the production of short video content.Prior to content production,it is necessary to clarify the positioning of media,users,and platforms in content production,and to produce short videos under clear positioning guidelines.The production of short video by traditional media mainly includes three methods:home-made,transplantation and integration.In the self-made video,the selection of subject matter,the perspective of reporting,the innovation of short video performance in technology,and the post processing of video are important links and strategies in production;in the production of short video content,the definition of content source,the layout of video layout,The layout of the delivery section reflects the initiative of the traditional media as the production subject.In the production of the migration and integration of short videos,the scope of the content source,selection of video material,video reporting techniques,and post-processing are also indispensable.Although the production of short video content in traditional media clients has achieved certain results in terms of content type,quantity,and production capacity,it has also caused content value-oriented deviation,insufficient content originality,and insufficient user experience in content production.And other issues.From the aspects of strengthening the guidance of social media,cultivating video teams to produce short video products,optimizing technology,and adjusting content to improve service capabilities,we should optimize the production of short video content on traditional media clients.