Research On Social Function Design Of Mobile Short Video Under Interactive Ritual Chain

In recent years,mobile short video has developed rapidly,relying on its inclusiveness and openness,and the large precipitation of users has brought huge market effect and economic benefits.At the same time,mobile short video provides a new media carrier for the diversification of social scenes.Different from the previous closed social interaction,convenience and low threshold social methods attract more attention to the attention of users.While the increasing volume of users,the differentiated design of social functions in the vertical content field has also become a new trend of its social function development.This topic will integrate the theory of interactive ritual chain into food short video development,through the analysis and interpretation of food short video of interactive ceremony,explore the operation mechanism of its social function,food short video interactive function characterization and function design elements,the purpose is to clarify the interactive ceremony chain theory and short video vertical content development,build user social experience dimension model,finally realize the mapping of user social needs and the actual social function.First,the author analyzes the four elements of the interactive ritual chain,explore the applicability of various elements in the current era of the Internet,while analyzes the development of food short video,put forward the current food short video problems:homogeneous content affects user social viscosity,user demand,strong and weak social difficult to transform and user identity audit is not standard,invalid social increase.Secondly,the author expounds the construction process of food short video interactive ritual mechanism,analyze the exchange mode of interactive market and material market,under the theoretical framework of interactive ceremony,explore the user main body,social mode,social psychology and social behavior,combined with the construction mechanism of interaction ceremony chain to clarify the relationship between the elements.Based on this basis,combined with the SIPS model and interactive ritual model,the social model of food short video is summarized and summarized through qualitative and quantitative analysis: 1.Users very agree with the social ability of food short video,but the social function is not prominent enough;2,users have the demand of online and offline synchronous social interaction and prefer strong social relationship;3.Social stability of food short video is intermittent and transient.Finally,under the guidance of the above theoretical basis and model data results,the author proposed the social function design strategy of food short video under the interactive ritual chain,optimizes the platform social ecology and user social path through different design requirements of attraction,intimacy,engagement,pleasure and loyalty,and applied the design practice of food mobile short video to verify the practical feasibility of the corresponding design strategy.