Research On Interactive Ritual Of Mobile Short Video Social Platform

In the new media era,with the popularization of smart terminals and the rapid increase of traffic speed,788 million people have their own smart terminals.Mobile short video applications have emerged with the characteristics of simple production process,low production threshold and strong participation.The content of "short and flat" traffic dissemination has gradually won the favor of major platforms,fans and capital.The development of Internet technology also promotes the integration of mobile short video social platform and daily life.Users are eager to use the fragmented time in life to get vivid three-dimensional information.The characteristics of short video can better meet the needs of users,and it is easier to fragmented consumption and social transmission.Whether on the Internet or in the daily interpersonal interaction process,the topics triggered by short video are often used as conversation capital,which further enhances the interaction.The combination of mobile short video and social media,with the help of mobile short video,constructs a novel social platform,activates the interaction between users,changes the way of user interaction,and gradually penetrates into the user's life.It has become a popular mobile application.But as a representative of new media,mobile short-video social platform is popular with the public,at the same time,there are some negative information.In order to better understand the impact of this new media thing on the public,in order to guide and manage the behavior of the public in the virtual social platform,it is necessary to study the interaction of mobile short-video social platform.Based on the above background,this study explores the social interaction in mobile short video social platform represented by "tiktok" through online observation of mobile short video applications,adopting a combination of qualitative and quantitative methods,using interactive ritual theory,and explores the characteristics of self-interaction,inter-individual interaction and interaction ritual between individuals and typical groups.Finally,it analyses the characteristics of tremolo platform.Interactive ritual market and the formation of interactive ritual chain.This study is divided into five parts:The first part elaborates the research background,research significance and research ideas of this study.At the same time,it combs the previous research results on interactive ritual chain and mobile short video social platform,and clarifies the feasibility of interactive ritual chain theory to analyze the interactive ritual of mobile short video social platform.The second part summarizes the related concepts of mobile short video,combs the development process of mobile short video,and analyses the characteristics of mobile short video social platform.At the same time,the research object of this study is introduced,and the types and main interactive functions of dithering short video are sorted out.The third part combines the interactive function of dithering short video social platform,through questionnaire survey and interview survey,analyzes the user's interactive behavior,and summarizes three different types of user's interactive behavior.In the fourth part,the interaction behavior of users in the dither platform is analyzed.It is believed that users receive different short videos through landing on the dither platform,and pay common attention to the short videos they watch,and share their emotions on the dither platform through praise,comment or forwarding.In this process,the interaction between users belongs to an interactive ceremony.It concludes that there are three main types of user interaction on tremolo platform: user self-interaction,user individual interaction with others and user-group interaction.The fifth part is the analysis of the interactive ceremony output on the tremolo platform.Each short video interaction is an interactive ceremony.Because of mutual concern and emotional sharing among members,members will gain emotional energy,and give members a sense of identity,resulting in group symbols,thereby generating a sense of morality to the group.The accumulation of emotional energy and symbolic capital will promote the formation of the next interactive ceremony.This process will form an interactive ritual chain,in which emotional energy and symbolic capital will be used to measure the interaction,and at the same time,an interactive ritual market will be formed.At the same time,the interactive environment of tremolo platform varies from good to bad,with the spread of positive energy to misleading the establishment of correct values.Mobile short video social platform is one of the new media at present.With the development of technology,the media will continue to update and iterate in the future.Attaching importance to the social environment of different media and setting up correct values will be an indispensable and important issue in the new media era.