Research On Emotional Interaction Of Network Variety Shows Based On Interactive Ritual Chain Theory

With the change of mobile internet technology,online variety shows stand out from the internet ecology with diverse topics,high participation and interactive methods,and flexible production and broadcast methods.With the development of network technology,the interactivity of online variety shows has been increasing.Unlike previous TV variety shows,online variety shows have become a multifunctional application of commenting,sharing,and making friends in one,and the socialized media function has become increasingly prominent,from shallow interaction to deep participation,and the audience has completed the change from viewers to users.Current research on interactive ritual chains focuses on the two micro and one end,with less research on the interactivity of online variety shows,and no mention of the social media attributes of online variety shows.For the general public,the interaction of online variety shows is no longer a mere input and feedback of information,but has become a "receiving station" for users' emotions and a "regulator" for emotional stress,and the public indulges in the relaxation brought by the weak relationship connection in online variety shows.In the face of a competitive market,online variety shows have established a solid and long-lasting relationship chain with their audiences,linking the fragmented relationship pieces of the network together to form exclusive user clusters for online variety shows,releasing greater emotional energy.Collins' interactive ritual chain is the theoretical basis for the emotional interaction research of network variety shows,which adopts questionnaire survey method,literature analysis method and content analysis method.Based on the results of the questionnaire survey on the audience's behavior and preference of watching network variety show,the paper constructs the interactive ritual chain model of network variety show,and studies the interaction of network variety show from the perspective of combining micro and macro.The individual in the interaction has experienced individuals to participate in actively participate in the ceremony),identity(the identity of the ceremony to give),emotional joint cause emotional resonance(ceremony),group solidarity(form a ceremony of unity)the four process,this process is also a network of collective action of the basic psychological processes,in the process of interaction ritual will produce different degrees of emotional energy,Emotional energy can be regarded as the social capital in the virtual environment.The investment and income of emotional energy is an important reason for the audience to participate in the interactive ceremony.This paper mainly discusses whether different levels of interaction in the network variety show will lead to different degrees of emotional experience of the audience,to understand the psychological causes and emotional mobilization process of netizen emotions,and to understand how emotional interaction affects their thinking habits and behavior habits in real life.Research results show that the interaction ritual is always exist and variety shows throughout the network development,network variety through constructing different levels of interaction,present different social situations,users in the interactive process,produce different degree of emotional experience,arouse the enthusiasm for users to participate in,and are willing to continue to participate in the network interactive service chain of constructing the variety,form a good circulation of interaction,feedback mechanism,not only can let the emotional pressure relief,also can get a bonus,namely,the identity of the group members and the positive emotional energy,drive into our own behaviour,helps network variety construction emotional identity,increase user viscosity,In order to obtain long-term and lasting development.