Research On Short Video Of The Story From The Perspective Of Interactive Ritual Chain

With the acceleration of people’s life rhythm,short video with the main characteristics of "short,frequent and fast" has become the first choice in most people’s leisure time.The emergence of short video meets people’s demand for snackable content and entertainment function,and makes full use of people’s fragmented time.Therefore,a variety of short video platforms have sprung up one after another,which not only drives the continuous expansion of the whole industry,but also enables short video creators to actively try out different themes and forms.From cosmetology to cute pet,from popular science learning to funny stories,various types of short videos emerge as the times require.Among them,the short video of plot type has developed vigorously in the past two years.It is one of the most popular short video types.The reason why the plot short video can stand out in the competitive short video market and win the favor of users is worthy of further research and consideration.Based on Randall Collins’ theory of interaction ritual chains,and through literature research,case analysis and other research methods,this paper takes the plot short video as the research object,and explores the secret behind why it has been able to get the majority of users favor.This paper is mainly divided into three parts:the first part clarifies the concept of plot short video and interaction ritual chains,and clarifies the relationship between them,and clarifies the connection between them;the second part discusses the process of plot short video users obtaining emotional energy and symbolic capital through simulation scene in interactive communication;the third part analyzes and reflects on the emotional energy and group symbols produced in the interaction of plot short videos with interaction element and interactive ways.Through the above research,the author found that the reason why the plot short video can become popular lies in the successful construction of interaction ritual chains,which makes the short video creators,platform suppliers,brand and viewers establish a close value co creation and sharing relationship.Of course,there are also some problems in the process of plot short video transmission based on the interaction ritual chains,such as the homogenization of content creation,which gradually leads to the loss of audience,and the improper comments made by users of plot short videos spread in the interaction,resulting in adverse effects and so on.Therefore,this paper not only summarizes the successful experience of plot short video,but also reflects on its existing problems,in order to provide experience in the future development of plot short video.