| In recent years,with the spread of mobile devices and the development of 5g technology,Internet products have permeated every aspect of daily life,redefining people's lives and social lifestyles.The traditional voice,text,pictures and other social ways can not meet people's needs,and have more visual impact.Video content has captured all the attention of users.In this context,the short video industry has become the target of capital competition.Short video is not only an entertainment platform,but also a social tool.Users interact with other users in the short video platform to develop a new social network.In such an interesting platform,users devote themselves to the virtual world created by short videos.Different types of users can participate in the interaction through likes,concerns,comments,replies,and rewards,so as to obtain psychological satisfaction and strengthen their emotional energy.Tiktok Collins' s interactive ritual chain theory is used to study the interactive ritual of short video platform.Based on the ritual theory of ritual and the semi-structured interview,the short video APP,such as jitter and Kwai,is selected to study the interaction and ritual of the short video platform for moving social interaction.The formation process and significance of the interactive ritual chain under the event.This paper can be divided into the following five parts:First of all,this paper combs the basic concepts and research status of interactive ceremony and short video,illustrates the possibility and significance of using interactive ceremony chain theory to interpret mobile social short video from both theoretical and practical aspects,and expounds the research background and research methods.The second part analyzes the interaction behavior of mobile social short video platform.There are three types of interaction of short video platform,namely,the interaction between users and content,the interaction between users and the interaction among capital,platform and users.In addition,due to the different interaction subjects,their interaction behavior presents different characteristics and motivations.The third part analyzes the necessary conditions for the formation of mobile social short video interactive ritual chain,which can be summarized as: presence,restriction,content,sharing,and also explains its formation process.The fourth part discusses the four output results of mobile social interaction ritual chain: the enhancement of individual emotional energy,the generation of symbols or "sacred objects",the formation of fan group unity,moral sense,and further explains the symbol capital in mobile social short video platform.Finally,the social impact of the short video platform is analyzed.Firstly,the rise of mobile social short video platform creates a new mode of communication and promotes the economic development of online celebrities.On the other hand,It also poses many social quention,,which breed network violence and attack the values of teenagers.These problems need to be warned.The study found that in the virtual space provided by mobile social short videos,the interactive ritual chain also exists,and the short video platform provides the conditions of "virtual presence" for the occurrence of the ceremony.This "virtual presence" does not affect the interactive ritual chain The formation of will also bring some feelings that the body does not possess in the place.In addition,if mobile social short videos want to develop healthily and become a positive platform that conforms to mainstream values,it is inseparable from the joint efforts of multiple subjects.Only when they each take their due responsibilities can they lead the wide spread of short videos,a new type of social media serve the public. |
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