WeChat Reading APP From The Perspective Of Interactive Ritual Chain

The advent of the Internet's vertical absorption and the age of the scene has spawned a variety of social forms.Social networks have become more and more deeply rooted in People's Daily life,and people's virtual life has become social.The concept of "social reading" from the beginning of Facebook and Twitter to 2010 social leisure magazine Fliboard,centered on reading the text to the reader as the center,through the user's social ties the evolution and the formation of a new reading mode.As an ebook reading application software,in addition to the function of the basic reading and buy books,reading and iReader WeChat flag free novel electronic reading APP such as the biggest difference is that it can be called WeChat good friend relationship chain.With this based on the real social relationships WeChat,can see friends in WeChat reading reading list,and give the thumb up good friends,click on the head of friends could see his bookshelf,read books and reading notes.WeChat read to "make reading no longer lonely",introduced WeChat relationship chain,and added social interaction elements,so that the concept of "social reading" was once again deeply popular.After in-depth understanding of WeChat reading APP,this paper believes that in the essence of "reading",a complete interactive ritual chain has been formed inside WeChat reading APP.Books as common focus between the micro letter read,review,forwarding,point excitation functions such as the lighting group,and the inside of the APP other interactive mechanism to maintain the group excited,short-term emotions into emotion for a long time,formed the emotional energy.The author believes that reading is a ritual behavior,social reading is a share of ritual and not personally present ceremony,think in the Internet,the present body is not so important.Finally,discussed the social means in whether has the necessity of readingsoftware,it is concluded that among WeChat reading,recognised by the user's social means,it is necessary,but reading software more or want to consider the reader's reading experience,consider how excited for a long time to maintain the short group,translate into emotional energy,let the readers are willing to use social repetitive reading APP for reading.