Research On Interactive Ritual Chain Of Sports Social Media Chain

Under the background of pan-social,more and more APPs have achieved excellent results in the new form of "social +".The research object of this paper,"Keep" is to take this as a breakthrough and become a black horse in the industry.So how does sports social media form a unique culture and group? Can the user's interaction behavior form a complete interaction model? Can Keep provide new ideas for the development of social media?Interaction is the source of "social +" and Collins' theory of interactive ritual chain is the epitome of the field of interaction research.To study the interactive behavior,emotions and other factors of sports social media users and their interaction model,the theory of interactive ritual chain is an important basis that can not be bypassed.For this reason,this paper studies from five aspects: the foundation of sports social interaction ritual chain-situation and subject,the starting conditions of sports social interaction ritual,the collective excitement process of sports social interaction ritual,the outcome of sports social interaction ritual,and the suggestion of optimizing sports social media interaction ritual chain.In the study,case analysis and participatory observation were used to observe,record and analyze "Keep",and in-depth interviews were used to explore users' real views on sports social media.This paper argues that in the process of constructing sports social media,"Keep" strengthens its vitality by constantly adjusting and taking emotional energy as a link,making all social links have the characteristics of interactive rituals.Sports social media eventually formed a model based on the interactive ritual chain,highlighting its own characteristics,with emotional energy as the driving force,so as to continue a virtuous cycle.