Construction Of The Evaluation Index System Of Value Of Museum Cultural Creative Products

In recent years,in order to meet the increasing spiritual and cultural needs of consumers,the cultural and creative industry has developed rapidly,and has become an indispensable emerging pillar industry supporting the national economy.Cultural and creative products,as the core of cultural and creative industries,promote the development of the entire industry.As a carrier of cultural education and dissemination,the museum has deep cultural heritage and rich historical culture to provide the richest cultural resources for the development of cultural and creative products.Therefore,the development and protection of museum cultural and creative products play a very important role in the development of the entire cultural and creative industry.The evaluation of the value of museum cultural and creative products is the primary prerequisite for the sustainable development of museum cultural and creative products,and has become the key basis for product development and rights protection.The object evaluated in this article is the value of museum cultural and creative products.Based on the particularity of the composition and attributes of the product value,traditional asset evaluation methods cannot achieve the desired evaluation effect.First,the evaluation elements related to the value evaluation indicators are screened out and used as the basis for constructing the evaluation indicator system by consulting relevant literature,consulting expert opinions and combining one's own cognition and experience.Secondly,combining the evaluation results of consumers on each element and using factor analysis to construct a value evaluation index system.Improve the value evaluation index system through expert scoring and the use of analytic hierarchy process.Finally,through the use of fuzzy comprehensive evaluation method,empirical application of selected museum cultural and creative physical products.The research results show that the value evaluation index system constructed and applied by factor analysis method,analytic hierarchy method and fuzzy comprehensive evaluation method can provide reference standards for the evaluation of cultural and creative products of museums.By scoring the value of each part of the product,you can find the reason for the difference in value from other products,and provide targeted guidance and suggestions for the future development and optimization of museum cultural and creative products: deeply explore the cultural connotation of museums,and focus on professional talents;Change the short-term thinking,consider the long-term benefits of museum cultural and creative products from a strategic perspective;focus on building its own brand and enhance the market competitiveness of museum cultural and creative products.