Study On The Impact Of Pro-poor Variety Shows On Communication Effects

"Poverty alleviation first",which is one of the main ways to get rid of poverty now,has been the world's attention to China's poverty alleviation work,at the same time,China will also be out of poverty experience to share with the world.Now that poverty eradication has been completed and rural revitalization is about to begin.As an important carrier of modern party and policy propaganda,the media industry has an irreplaceable role in policy propaganda and implementation.The media should not only play the basic functions of good watch,integration and education,and join the fight against poverty,but also play the role of the mainstay of the middle class.Media participation in poverty alleviation is to play its propaganda and inspiration function in a positive way,to stimulate the people's confidence in poverty alleviation,but also to tell a good Chinese story and show China's national image.Variety program as a popular form of communication,there has been a number of closely follow the trend of the times,to meet the public preferences,with a sense of social responsibility of the phenomenon-level varieties such as "Happy Base Camp","Run It" and so on,greatly meet the entertainment needs of the audience.The branding and promotion of poverty-relief programs is more difficult than other types of programs,which include not only a relaxed atmosphere of entertainment,but also a theme of poverty alleviation.The appearance of the "Variety and Poverty Reduction" program form has injected fresh vitality into the variety show market,is a "clear stream" in the phenomenon of pan-entertainment,and now the mass media market,advertising,live broadcasting,etc.are scrambling to link with poverty alleviation,public service advertising,live goods,online sales and other forms,to a certain extent to help farmers through a certain degree of difficulties.In the poverty-relief theme of the variety,Oriental TV "We are in action" program combined with the current audience's most popular form,through the mainstream media platform broadcast,the media to undertake the mission of communication fully reflected,at the same time,also fully demonstrated the program's original creative ideas.Compared with other pro-poor varieties confined to the publicity level,"We Are In Action" is more of a pro-poor project,presented in the form of a program.The program is not limited to publicity and reporting,mainly to make full use of the resources of all parties to help poor areas to build and open up the industrial chain.The marketing process of the whole product not only cooperates with large enterprises,but also adds a commercial ecological model to the variety show,the program realizes the dual effect of public welfare and entertainment,and the industries in poor areas can get long-term help,and finally achieve real poverty alleviation.In this paper,"We are in action" as an example,choose similar public service ads and e-commerce live video,explore the dissemination process of which type of form of poverty alleviation is more acceptable to the audience,and then further explore the dissemination of better video in which play a positive role.This paper first summarizes the background of poverty-relief variety and the current situation of poverty-relief variety in China,secondly,determines the purpose and method of experimental research,analyzes the experimental data by using independent sample T-test and regression analysis.Finally,according to the experimental results,the poverty-relief variety show is put forward.The experimental results show that in the dissemination effect,the dissemination effect of variety shows is better than that of public service advertisements and e-commerce broadcast,and also found that the content of the program plays an important role in the dissemination effect.However,in this study,no other types of media poverty alleviation forms have been studied,pending further exploration in future studies.