A Research On The Effect Evaluation And Promotion Strategy Of Targeted Poverty Alleviation Of Broadcasting And Television Companies

A province is an important province to carry out poverty alleviation work.Under the guidance of the targeted poverty alleviation policy,the poverty alleviation work has achieved certain results,but there is still a gap between the realization of the well-off life of the whole people.As the largest media in A province,A Broadcasting Company has responded to the call of rural revitalization strategy and actively participated in local targeted poverty alleviation.In order to promote targeted poverty alleviation work,A Broadcasting company utilizes its own advantages to apply "Internet+" in the promotion of poverty alleviation work,and helps farmers get rid of poverty by creating two-way interactive channels.However,on the whole,the targeted poverty alleviation effect of A broadcasting company is not clear,which leads to A unclear understanding of whether there are deficiencies in the existing poverty alleviation work and no specific goals for how to improve the deficiencies,which ultimately affects the poverty alleviation effect.Under the background of the development of traditional media to new media,this paper first arranges the literature on the effect of targeted poverty alleviation by TV and other traditional media,based on the research of these data,analyzes the work of A radio and television Company,evaluates the effect of A radio and television Company through questionnaire survey,hierarchical analysis and fuzzy comprehensive evaluation method;and analyzes the problems of the problems.Finally,based on the above analysis from seeking various support forces improve infrastructure,promote TV poverty alleviation of follow-up management,strengthen the understanding of poor areas,the use of regional resources development characteristics of new projects,strengthen poverty alleviation funds five aspects such as regulation improve A radio and television company precision poverty alleviation effect countermeasures,to ensure A province accurate poverty alleviation work after the completion of radio and television company poverty alleviation development sustainability,consolidate precision poverty alleviation stage,overall cohesion with rural revitalization strategy.This paper provides reference for A Radio and Television Company to better participate in targeted poverty alleviation work in the future,and also has certain reference significance for new media to participate in targeted poverty alleviation work in various provinces and cities.In addition,this paper studies the establishment of A follow-up poverty alleviation effect improvement mechanism of A Radio and Television Company,so as to effectively guarantee the achievements of the targeted poverty alleviation stage,lay A solid foundation for connecting the rural revitalization strategy,and provide strong support for China to solve rural problems and accelerate the modernization of national governance system and governance capacity.