Research On Media Contact Behavior Of "Targeted Poverty Alleviation" ——Taking Banyan Village,the "National Model Of Poverty Alleviation" As An Example

On 25 February 2021,China announced to the world that it had achieved total poverty eradication.Thanks to the policy of "Targeted Poverty Alleviation ",the media has rapidly spread and developed in rural areas,becoming an important part of rural construction,while the rapid development of rural areas and farmers has led to a series of changes in the media in rural areas,and this complementary relationship has become a hot topic of academic research.This study selects the village of Banyan in Qinghai Province as the research object,and carries out research by investigating the media exposure behaviour of villagers in Banyan.Based on the field survey,the study summarises the media use of the villagers in Banyan Village and their recognition of the policy of " Targeted Poverty Alleviation",and integrates and analyses the data and interviews obtained to explore the characteristics of the media exposure behaviour of the local farmers,as well as whether individual differences in age,occupation,income,education level and the type,content and channels of media exposure are significant.The analysis also explores whether individual differences in age,occupation,income,education level,and the type,content and channels of media exposure affect local farmers’ perceptions of the "precise poverty alleviation" policy.The characteristics of media exposure,use and perception of " Targeted Poverty Alleviation" policies and information access channels are analysed to summarise the problems in the use of media by villagers,and on this basis some suggestions and recommendations are made to promote better media consolidation of " Targeted Poverty Alleviation " policies and service to rural areas.This study is a part of the Qinghai " Targeted Poverty Alleviation " and serves the modernisation of rural areas.The study is about the policy cognition and media exposure of farmers in Qinghai’s "model of poverty alleviation",and attempts to summarize typical examples of media use in the western region and even nationwide through the innovation of media use satisfaction theory and communication research methods,so as to contribute to the "rural revitalization" strategy.This study is intended to provide a reference for the study of the communication effects of the media in the "rural revitalization" strategy,so that the media can better serve the new rural construction in China.