Research On Development Strategy Of Shanghai BeiXing Communications Company

With the rapid development of our country's economy,in addition to the increasing demand for communication,the quality of communication and the security of communication requirements have also gradually increased.This is a huge challenge to the development of the entire communications industry,and at the same time has new opportunities.The communications industry not only satisfies people's basic living needs,but is also an indispensable part of the development of the national economy.Both the security and prevention problems of the state and the security fields of the country require relevant communications companies to maintain and operate.Therefore,communication technology plays a very important role in all walks of life and people's lives.In the past decades of rapid development,the communications industry has always been a state-managed franchise.Telecom operators are in the dominant position in the entire business chain.At the same time,in the competition between operators,there are also communication quality and communication safety problems.With the advent of the 4G high-speed communication era,the rapid development of mobile Internet business has had a huge impact on the traditional business model and operating model of operators.From the original development forum,the Internet became a platform for connecting all walks of life to pool capital.The Internet ecological chain has also become an ecological chain model dominated by operators,application developers,application platforms,terminal manufacturers,mobile communication systems,and device manufacturers.The original business model of telecom operators has been challenged by various aspects of the Internet.Profit space has shrunk dramatically,and the prospects are worrying.Communications companies in the industry also face severe strategic challenges.With the increasing dynamics of the industrial environment,the acceleration of technological innovation,the globalization of competition and the increasing diversification of customer demand,enterprises recognize that they must cooperate with other companies if they are to develop,whether by improving their capabilities or opening up new markets.Creating new values of interest to consumers.Enterprises must foster development-oriented cooperative economic groups.In this context,through innovation and creation beyond competition has become the new focus of enterprise strategic management research.As a leading company in the telecommunications and communications equipment industry in China and even in the world,Shanghai Beixing Communications Co.,Ltd.has an overall sales turnover of more than 100 billion in 2017.In addition,it has innovative technology and the introduction of new technologies.Bright results.But at the same time,Bayxing Communications also has the above-mentioned problems.This paper takes Shanghai Bexing Communication Company as the research object to study the problems existing in the company's development and formulate its development strategy.This paper takes bexing communications company as the research object,based on the strategic management theory in the first and second parts,and on the basis of the literature review and theoretical research on enterprise development strategy,this paper expounds the problems existing in the company's current development and analyzes the reasons.The third part is the analysis of the enterprise strategic environment.Among them,the external environment includes macro and industrial environment analysis;The macro environment is mainly analyzed from the perspectives of political and legal factors,economic factors,social,cultural,demographic and natural factors,and technical factors,and the analysis of the industrial environment is carried out using the Porter five-force model.Internal environment includes resource analysis and enterprise capability analysis;Finally,the SWOT analysis model is combined to identify the advantages and disadvantages of the company itself,the opportunities and threats faced by the outside world.This paper analyzes in detail the types of alternative strategies available to the company.The last part establishes the company's development strategy goals.In order to achieve the strategic planning goals smoothly,the thesis makes the company clear the future development strategy direction from formulating the development strategy goals,selecting the development strategy,and implementing the strategy.The research results of this paper have a strong reference to the development strategy and operational implementation of bexing company,hope to bring a certain reference to bexing company's development strategy,and at the same time have the same situation,problems to bring useful reference value.