Research On The Development Strategy Of Orange Vision Media Company

Since the 1980 s,the policy of reform and opening up has been developing continuously,the social economy has developed rapidly,and all walks of life have made great progress,and the media industry is no exception.In the process of continuous development of economy and technology,the media industry has changed a lot,the form of media is becoming more and more diversified,and new media emerge in endlessly.There are many factors that affect the development of media industry,including the change of market environment,the preference of audience groups and so on.In addition,the cultural policies put forward by our country also make the development of the media industry have a good cultural atmosphere and can develop rapidly.By the 21 st century,China's opening to the outside world has become deeper and deeper In this context,the media industry is becoming more and more internationalized.In recent years,China's media market system is becoming more and more perfect,the mass concept of the media industry has also undergone many changes,capital has poured into the media industry,so that the media industry has been rapid development,Orange Media in such a background to get a lot of development opportunities,and seize the opportunity to seize a certain market share.On the basis of strategic management theory,PEST analysis method and SWOT analysis method,this paper deeply analyzes the present situation and existing problems of orange-view media enterprises.By analyzing the internal and external development environment and SWOT,we can fully understand the advantages and disadvantages of the enterprises and the opportunities and threats.also provide some reference for other media enterprises.