Research On User Experience Design And Evaluation Of Medical Cosmetology Application

With the development of mobile internet technology and the improvement of users' aesthetic needs,the traditional medical cosmetology industry has ushered in a new development opportunity.The medical cosmetology APP has broad prospects in building a harmonious relationship between doctors and patients,regulating the supervision of the medical cosmetology industry,purifying the medical cosmetology consumption environment,and breaking the bottleneck of the development of traditional medical cosmetology institutions.With the development and iteration of the medical cosmetology platform,the functions of the medical cosmetology APP are mixed,and the homogenization phenomenon is very serious.A good user experience is the key to improving the competitiveness of the market and the user's stickiness.Based on the qualitative and quantitative analysis methods of user experience,this paper analyzes and constructs the evaluation system of medical cosmetology APP user experience.This paper proposes a medical cosmetology APP evaluation method based on AHP and fuzzy comprehensive evaluation method,and comprehensively evaluates the user experience level of Lemon Beauty APP,and according to the results of data analysis,a scientific and reasonable goalsed optimization strategy is proposed to provide new ideas for product transformation design.Firstly,using a variety of qualitative and quantitative user research methods,based on the CUBI(Content,User goals,Business goals,Interaction)user experience model and combined with user research results,from the business objectives,user goals,content goals,interaction goals,summed up to meet objectivity,comprehensiveness,independence,and 4 first-level elements,18 second-level elements,54 three-level user experience evaluation elements for measurement,science,and professional requirements,and initially constructed a complete model system for the evaluation of the user experience evaluation system.Secondly,the factor analysis method is used to verify the scientificity and rationality of the evaluation system.Introduce the analytic hierarchy process,build a hierarchical model of each evaluation element of the medical cosmetology APP,and establish the weight of each evaluation element.The fuzzy comprehensive evaluation method is introduced to quantitatively study the subjective and fuzzy user experience.The fuzzy comprehensive evaluation of the user experience of the medical beauty app has proved the feasibility and effectiveness of the evaluation method.Finally,the paper makes a comprehensive analysis of Lemon Beauty APP and puts forward the optimization strategy,and designs the revised version of Lemon Beauty APP,including the functional architecture diagram and high fidelity interface diagram.Then based on the user experience evaluation element system and evaluation method constructed in this article,the medical cosmetology APP after optimization design is evaluated again.The results show that the user experience level has improved to a certain extent,which indicates that the user experience evaluation element system and evaluation method constructed in this paper have improved.The user experience of medical cosmetology APPs has certain guiding significance.The design and evaluation methods of this study also have certain reference significance for product design and evaluation in other industries.