Analytical Description Of The Operation Of A Sports We-Media On The WeChat Public Platform Entitled "Everything About Figure Skating"

With the continuous development of China's Internet industry and the rapid popularization of 5G network technology in recent years,a series of “We-Media”represented by We Chat public platform has become the most influential and powerful public media in the current society.At the same time,with the strong support of relevant national policies,the scale of China's sports industry is also expanding and optimizing,and in sports media,many excellent and representative sports“We-Media” platforms have been created.This report is based on the hands-on operation experience of a sports We Chat public account “Everything about figure skating” created by the author,and it summarized the background of establishment,plan of content,period process of operation,ways of promotion and so on.The author has also combined a representative cases of content to analyze the creative thoughts in the process of actual operation.At the same time,as a “deep fan” in the field of sports animation,the author has developed acute sense to dig out the core of the material more accurately,and to grasp the psychological characteristics of the target of audiences so as to create the work that users expect.On the other hand,the author also conducted a targeted thinking,induction and summary for the difficulties in the operation of “Everything about figure skating”We Chat public account,such as the limitation of topic selection,unstable frequency of sending,slow increasing of users,singularity of promotion and problems in cashing.In the future operation practice,we should observe and learn the excellent we-media platforms with the same or higher similarity about the contents in this account and find out the gap so as to improve our creativity and innovation ability constantly.In addition,we should also learn to view the sports culture phenomenon from a more macro perspective in the operation practice process.Finally,the author hopes that through this report to help the operators in producing figure skating content on we-media platform.