Research On The Change Of Traditional Media Based On WeChat Public Platform

WeChat as the current most popular social software is popular,it not only changed the habits of the people's daily communication,but also became a new way of life.Accurate information arrival rate and private social obviously make it in the fierce competition in the era of mobile Internet a shoo-in.In August 2012,WeChat public on-line platform,this function provides the possibility for the enterprises,social organizations and other institutions to open a broader market,various media also have tested the water,rushed to open We Chat public numbers,to seek new breakthroughs and progress.WeChat is different with the traditional media content production and information dissemination pattern to reshape the relation between the media and the customers,it also has a profound influence on the operation mechanism of the traditional media.This article is starting from the relationship between WeChat and traditional media,through the analysis of the connotation of WeChat,WeChat public platform and WeChat information dissemination characteristics,an objective summary of the advantages and disadvantages of WeChat,combined with the development of the traditional media WeChat public platform,analyzing present stage of traditional media WeChat public platform facing the opportunities and challenges,and in according to the described content above,finding the specific problems,make a beneficial exploration on the development of traditional media WeChat public platform strategy,in order to help the traditional media advantage,brand extension in WeChat public platform to get rapid development.