Research On The Emotional Consumption Of Observational Variety Shows

With the rapid development of domestic economy and the increasing change of Internet technology,China is gradually turning to a "consumption-oriented" society,and consumption has become the core of people's life.All kinds of material products,cultural symbols and even human emotions have become commodities that can be manipulated and consumed.This study will start from the perspective of consumer culture and combine related theories of radio and television art,communication and sociology to carry out related research on emotional consumption in observational variety shows,and analyze the specific expression,demand and production of emotional consumption and the essence of emotional consumption in such shows.This paper points out the problems caused by excessive consumption of emotion in current observational variety shows and makes reflection.Firstly,this paper clarifies the relevant concepts of consumer culture,including the concepts and correlations between consumer culture and consumerism,the consumer society proposed by Baudrillard,and the thinking on the relationship between emotion and rationality in Chinese and Western philosophy,and explains the concept of emotional consumption in detail.Secondly,it analyzes the relationship between consumer culture and mass media and the emergence of media consumerism.Finally,the development process of observational variety shows is summarized,and it is divided into the period of learning and exploration from 2013 to 2016,the mature and perfect period from 2017 to 2018,and the full outbreak period from 2019 to now.It is pointed out that this kind of shows are developed under the joint influence of policy constraints,market orientation,media environment and audience demand.Secondly,it analyzes the emotional consumption in the observational variety shows,including the curiosity consumption of the characters and the resonance consumption of the emotions of the shows.Among them,the curiosity consumption of the program characters is the consumption of the lifestyle and interpersonal communication of stars based on the fan group and the fan economy under the dominance of mass media.Out of the preference and preference for idols and stars,fans fanatical pursue and imitate the lifestyle of stars,pay too much attention to and consume the behavior of interpersonal communication of stars,which is the one-way social emotional support they seek to meet their emotional needs under the substitution and compensation psychology.In the "mimicry environment" shaped by the media,the audience satisfies the emotional needs of individual identification,motivation and catharsis by watching the emotional emotions of stars,which specifically includes the consumption of characters' emotions and the self-consumption of stars in their private fields.In this process of consumption,audiences and stars complete the exchange of consumption behavior and identity with the consumed behavior through repeated information feedback.Thirdly,it expounds the demand and production of emotional consumption of observational variety shows.Under the background of "production is the most important thing" in the consumer society,the observational variety shows are cultural fast food carefully prepared and produced for the needs of the audience.The survival anxiety,emotional distress and loneliness syndrome of urban life arouse the audience's strong emotional needs,including the attachment to family affection,the expectation for sincere friendship and the yearning for beautiful love.And when the cultural products on the market are insufficient to meet the emotional needs of the audience these particular,observe the variety show on TV the fine division of the theme and the content of elaborate design,delicate structure and topic for the program for program scenario of precision marketing,complete the build of content,to satisfy the audience the emotional needs of the increasingly strong,therefore achieved good viewing effect.Fourthly,it points out the essence of the emotional consumption of observational variety shows and reflects on it.In consumer culture and the media under the influence of consumerism,watch variety shows as a special cultural commodity,its emotional consumption is the essence of cultural products show narrative strategy under the industrialized production of the product of the emotional,the spiritual products in the market-oriented and ratings competition driven by economic interests,such as guided by the "pleasure principle" of cultural activities.In this process,the behavior of excessive consumption of emotion in pursuit of audience rating may lead to the unhealthy tendency of consumerism such as excessive symbolization and program kitterization,and consumers also have the fatigue of being consumed in this kind of excessive tension and intense consumption environment,which is not conducive to the benign and healthy development of observational programs.