Research On Chinese TV Music Reality Show From The Perspective Of Consumer Culture

As one of favorite forms of television viewers,the domestic TV music reality show has experienced the early time that the simple copy of the popular show Super Girl and the medium time which import the foreign mode program to create the highly concerned program The Voice of China and I am a singer.Nowadays,the major TV platforms continue to exert their efforts to research innovation models independently and successively create the program of king cross,sound of my dream which has broadcast three seasons and super vocal which had the highest satisfaction in 2018.The behavior of broaden new areas of TV music reality show aims to maintain a stable audience and the ratings of the show.The long-term popularity of TV music reality shows has led people re-examine its texts and make effort to research from a new perspective.This paper will start from the perspective of consumer culture,through the combination of domestic TV broadcast reality TV show cases in recent years,combine the literature research method?technology research and text analysis method,carry out specific research on the development of Chinese TV music reality show program from the perspective of consumer culture.Consumption culture is based on material consumption and spiritual consumption,characterized by consumption demand and psychological satisfaction of consumers,and takes the realistic exchange of interests as the way to form a unique cultural phenomenon.As the outcome of the conspiracy of TV media and consumer culture,music reality showsproduce a grand banquet of "symbolic consumption" with the aim of meeting the entertainment needs of the audience,which has the obvious characteristics of consumer culture.This paper will mainly focus on it to think about the existent problems and solutions of TV music reality show in the context of consumer culture from a new perspective.The structure of this paper is mainly composed of five parts.The first part is the premise of this paper.It has a brief description of the background and significance of choosing the topic,the research content,the research methods and the current research situation.The second part is the basis.Firstly,it makes a simple definition of the concept of consumer culture and music reality show,and then untangles the current situation of our country's the music reality shows in recent years.The third part is the key point of this paper,which analyzes the reasons for the emergence and development of TV music reality show programs in the perspective of consumption culture from three aspects: the collusion between TV media and consumer culture,the satisfaction for consumption demand of consumers and commercial interests pursuing of music reality show programs.The fourth part is the core of this paper,it starts from the aesthetic perspective of daily life from the perspective of consumer culture,analyzes characteristics of consumption culture of symbolic consumption in three parts: emotional consumption,star consumption and visual consumption,which is based on the television music Reality Show program in recent years.The last part is the sublimation of this paper.The focus of this chapter is to sort out and analyze the problems of TV music reality show in the era of consumer culture,try to put forward constructive suggestions for improvement,and strive to provide theoretical and practical support and guidance for domestic TV program producers.Through the study of this article,it can be concluded that as a typical product of the conspiracy of TV media and consumer culture,music reality show produces a series of consumption symbols such as fashion,body,emotion,privacy and so on,with the help of abundant audio-visual language,in order to meet the psychological needs of the audience in pursuit of pleasant sensation in the consumer era.At the same time,TV music reality shows grasp the new market environment,and participate in interaction by means of newmedia channel integration,topic marketing and other means of communication,so as to improve the audience's satisfaction and activity.However,it should be noted that in the era of consumer culture,the TV music reality shows market has appeared some unhealthy tendencies,such as excessive consumption,lack of innovation and serious homogenization of programs in the face of enormous pressures of viewing and competition.For this reason,this article tries to put forward some ways to realize the sustainable development of reality TV music shows by establishing the innovative mechanism,exploring multiple music cultures and creating local brands.