Research On The Innovation Strategy Of Observation Variety Shows From The Perspective Of Scenes

In the era of mobile internet,the communication environment has undergone tremendous changes,and the scene has become a new breakthrough for traffic.In the environment of scene dissemination,variety shows are facing a new round of opportunities and challenges.As a new communication perspective,the scene opens up a new research horizon in the era of mobile internet.Variety shows are closely linked to the development of the market economy,and their development stages reflect differences in social development and changes in audience needs.With the changes in audiences' aesthetics and needs,variety shows have gradually moved from entertainment attributes to a diversified trend.The content and format of the programs have continued to innovate and strive to meet the cultural needs of audiences in the spiritual field.In the past few years,the main competitive variety show was enthusiastically received by the audience,and once became a popular show known to all.Nowadays,the variety show market is all-encompassing,and vertical and niche programs continue to emerge,driving the transformation and development of the entire market.As a new type of variety show that has been on fire in the past two years,the observation variety show has blazed a new trail.The innovation of the form and content of the show has been loved by the audience,and it has successfully occupied a place in the variety show market.This article takes observational variety shows as the research object,and focuses on the in-depth analysis of the program "Signs of Heart" as an example.Based on the scene perspective,it uses literature research,content analysis and case study methods to focus on observational variety shows.Research on innovation strategy.Firstly,the relevant theories of scene theory,observational variety shows and innovation strategies are explained respectively.Secondly,a comprehensive analysis of observational variety shows from the perspective of scenes is carried out,and a scene communication analysis model composed of communication scenes,story scenes and commercial scenes is proposed..And apply this model to the specific analysis of the "Heartbeat Signal" program,from which the five dimensions of the communication subject,the communication content,the communication medium,the communication audience and the market operation are proposed to observe the variety show "Heartbeat Signal" from the perspective of the scene.Innovation strategy.This study found that the innovative strategy of the observation variety show "Heartbeat Signal" has problems such as program homogeneity,narrative confusion,insufficient program connotation,and excessive tilt toward stars.In view of the existing problems,the enlightenment of the innovative strategy of the observation variety show "Signs of Heart" from the perspective of the scene is proposed,which mainly includes the emphasis on the interaction of the station and the network and the cooperation of terminals in the creation of the communication scene;the narrative logic and the core of the story in the use of story scenes;In terms of business scenario expansion,attention is paid to extending the industrial chain and scenario creation.