Research On The Innovation Strategy Of Smart Media Of The Cover News APP

"The key to integrated development is integration." Since the 18 th national congress of the communist party of China(CPC),the CPC central committee with comrade Xi Jinping at its core has attached great importance to the integrated development of traditional and emerging media.In recent years,the circulation and sales of newspapers have been declining year by year.Traditional paper media are facing the crisis of precipitous decline.Along with the rapid development of Internet technology,new media are accelerating their layout.Fusion of traditional media transformation is imminent,with technology as the core drive,brand characteristics of content has become the media to achieve the basic path of depth fusion,based on large data,cloud computing,artificial intelligence,and mobile Internet technology to upgrade the iteration,the depth of the media convergence by the media,media gradually developed to the stage of the media,and explore the development mode of media,the layout of media media ecology,the innovation of media development strategy has become the main trend in the transformation of industrial development and the media.Taking cover news APP as a case and starting from its founding background,the author analyzes the development status and layout strategy of cover news in the process of innovation and development of smart media,and puts forward some development Suggestions with reference to the problems and causes in the process of innovation and development of smart media.Based on this,three research methods of literature research,case study and investigation research are proposed to carry out the research.Through literature research,the concepts,development background,current situation of cover news APP and relevant concepts,development background and development status of smart media are defined and expounded.Through case study,questionnaire survey and in-depth interview,this paper analyzes the existing problems and causes of cover news APP in the development of intelligent media innovation process.Finally,the following four conclusions are drawn on this basis: first,the development of smart media in China is in its infancy,with some achievements and some problems exposed;Second,in the process of innovation and development of intelligent media,covernews APP has problems in the aspects of "information cocoon room",insufficient influence of dissemination outside the province,serious homogeneity of content and form,data privacy and data ethics,etc.Third,the reasons for such problems include the absence of gatekeeper,the blind pursuit of the audience,the low utilization rate of technology,the weak competitiveness of content,the weakening of media value,the lack of creative power in production,the market's pursuit of traffic,and the lack of relevant laws and regulations.Four is to cover the news APP in the problems of the media in the process of developing the innovation put forward to strengthen the gatekeeper role,user's thinking of improving the efficiency of technology,education,aiming to break again,adhere to the original foundation,strengthening core competitiveness,strengthen self-discipline,strategies and Suggestions to perfect the relevant laws and regulations,in order to can bring enlightenment significance to academia and industry.The main research contents of this paper are as follows:Chapter 1,introduction.In this chapter,the author briefly expounds the research background and significance of this paper,expounds and summarizes the research status at home and abroad,and introduces the research perspective,research methods,research innovations and difficulties of this paper.Chapter 2,cover news and overview of smart media.It is mainly to clarify the relevant concepts of cover news and smart media,introduce the background of the creation of cover news in detail,as well as the layout and positioning of cover news APP,including the content of five sections of user positioning,value positioning,strategic positioning,business positioning and technical positioning.The relevant concepts of smart media are defined in detail,including the development process,classification,characteristics and application forms.Chapter 3,the layout of smart media and audience portrait of cover news APP.From the three aspects of innovation background,innovation layout and audience portrait,this paper expounds the process,means and measures of the integration transformation of west China metropolis daily into cover news and intelligent media innovation.This paper introduces the intelligent media innovation layout of cover news from four aspects: content innovation,technology innovation,platform innovation and system innovation,and summarizes its advantages and characteristics.Chapter 4: research on the innovation of smart media of cover news APP.The questionnaire was designed,distributed and summarized from three aspects: "basic information of users","usage habits and personal preferences",and "usage experienceand satisfaction of audiences".Then,on the basis of the selection of interviewees,in-depth interview was conducted to determine the interview content,make the interview outline,determine the interviewees,sort out the interview results,and extract,summarize and analyze the results.Chapter 5: problems and reasons in the innovation of smart media of cover news APP.The results of the investigation and research in chapter 4 are comprehensively analyzed and discussed,mainly from four aspects: recommendation of technical algorithm,strength of communication influence,quality of content production and data privacy.This paper discusses the problems and causes of cover news APP in four aspects,which provides the premise and basis for the discussion of countermeasures in chapter 6.Chapter 6,cover news APP smart media innovation strategy.Media everything on chapter 5 covers news APP in intelligence problems and their causes in the process of innovation and development of a detailed analysis and research,combined with the current cover news APP for a media everything the problems existing in the innovation and development process,respectively in strengthening gatekeeper function,strengthen the top-level design,strengthening core competitiveness,relying on the relevant laws and regulations four aspects research strategies are put forward.Conclusion: based on the above research,the general conclusion of the research on intelligent media innovation strategy of cover news APP is drawn,so as to achieve the expected goal of this research.