Research On Gatekeeper Issues Of Intelligent Media "Cover News" In The Era Of Algorithms

This article takes the gatekeeper theory as a research perspective,and focuses on the cover news that transforms from traditional media into new media and continues to innovate and practice in the field of news algorithm recommendation.From the media organization,it analyzes the participation of machine algorithms in news In the context of distribution,the specific check mechanism of the mainstream media news.Through internship research in "Cover News",using field investigation methods and in-depth interviews,the investigation of the situation of the cover news is investigated.Try to answer the following research questions: First,who is the gatekeeper of the mainstream media in the age of algorithms? What is the relationship between gatekeepers? Second,how to check the machine algorithm of the mainstream media ? What is the specific operation process? Third,how does manual editing guide the algorithm? Fourth,what problems have been caused by the checking mode of mainstream media at this stage? How to deal with these problems?The study found: First,the main body of the mainstream media check in the era of algorithms is no longer limited to the traditional check of both journalists and editors.And it is composed of content producers,machine algorithms,manual editing,and platform users.From the production,review,and release of news to feedback,they each play different roles,divide their work into different checkpoints,and collaborate with each other and progress step by step.In addition,a new type of gatekeeper relationship is presented between machine algorithms and people.Among them,the machine algorithm and the user are represented by the relationship of catering to and restricting,feedback and reproduction;the machine algorithm and the manual editing are represented by the relationship between man and machine,and the value is promoted;the machine algorithm and the content creator show the role and reaction relationship.Second,the change of media form,the workflow of the mainstream media check has also undergone some changes.The traditional "three review and three school" system still continues,but the review process has changed from "manual review" to "technical supplemental review" Add "manual final review".Third,the process of mainstream media and aggregation information companies in the process of algorithm participation is basically similar,and the difference lies in the last link,the manual final review link.This link is the last outlet of a press release.It is not only the work scope of traditional news editors,but also a re-confirmation of the security risks of the content,or an important link to give the algorithm human values.Fourth,under the strict control mechanism,mainstream media exposed the low viscosity of platform users and theunacceptable accuracy of personalized recommendations.So,how to take care of the efficiency of the gatekeeper and personalized recommendation at the same time?This further strengthens our further discussions and reflections on issues such as instrumental rationality and value rationality,strong control and precise recommendation,business interests and social responsibility.