| With the rapid development of digital technology and network technology, the Internet, intelligent mobile phone and a variety of mobile and other emerging media have entered the field of communication; and obtained the widespread application of new and old media, the boundaries between each other is rapidly disintegrating clear. Media convergence has become the global trend of development, the great change of the traditional news content production process and information dissemination system, content and channels as the news products to win the two key factors of audience recognition, parallel becomes an important link of the development of media, should insist that "content is king" concept to improve the level of news production, but also to expand communication channels better information will be transmitted to the target audience, and the establishment of interactive relationship between the sender and the receiver.Convergent Journalism becomes the product of traditional news activity change under the background of media convergence. Through the integration of content production platform, broaden the channels of news gathering news clue level and reduce the cost, through the use of hyperlinks Digital Narrative and all media to present the way to improve the fusion quality of news content, and effective utilization of the Internet mobile platforms and social media platform for effective communication and interaction channels can promote the information by the mass of the tight link.This paper is based on the context of media integration, research of both domestic and foreign media in the content production, narrative mode and means of dissemination of basic elements, through the successful case study results, the domestic and foreign scholars study of media convergence. To provide innovative fusion of news in content production and channel choice, carries on the discussion on fusion news in the news production and dissemination, narrative strategy. |
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