Research On News Editing Business In The Age Of Intelligence Media

At present,in the era of intelligent media,the technology of intelligent media has penetrated into many links such as clue collection,writing,experience,feedback,distribution and broadcasting of news production and dissemination.In this context,the application of intelligent media technology in the distribution link is relatively mature after years of development and improvement.Meanwhile,the application and innovation of news editing business mainly occurs in the distribution link.Among them,the news aggregation platform that distributes content through intelligent algorithm is relatively representative,which is based on data.Intelligent access and audit contents,intelligent insight into user preferences and content features of intelligent distributed recommendations,realize the user and the content of intelligent,personalized match,innovate the content distribution way,become the main current users get news channels,is to promote news production and editing business one of the important driving force of innovation and change.With the help of case analysis,in-depth interview,participatory observation and comparative analysis,this study takes news aggregation platform as an example to conduct in-depth analysis on the innovation characteristics and changes of news editing business under the background of intelligent media: News editor from news aggregation platform four work link "content access,review,operations,distribution,respectively,in every link,respectively compared with traditional media news editor work simple,focuses on analyzing characteristics of media under the background of news editing business innovation,and under the background of the news editors should be how to change thinking,to adapt to the development trend of media background.This paper selected three typical news aggregator platforms that have advantages in comprehensive development,individuation and mainstream values leading as cases,and further summarized the innovative characteristics of news editing business through investigation and analysis.It is found that with the use of intelligent media technology,the news production process of news aggregation platform has undergone innovative changes compared with that of traditional media.As a result,the division of labor and title of news editors have also changed.According to the division of labor,news editors are divided into audit editor and operation editor.In terms of content acquisition,professional media practitioners control content production in the traditional media period,and now PGC and UGC co-build and share content in multiple fields as content production subjects.Audit level from the traditional media era of professional media workers on the content of the full sequence control to post defense,from professional single to human-computer collaborative intelligent multiple audit innovation change;In the face of massive content,the focus of news editors' work has also changed from the "editorial standard" in traditional media to "operation as the main,editing as the auxiliary",realizing the value-added of resources from content but higher than content.In the aspect of news distribution,the emphasis has been changed from one-way communication of user demand to intelligent and accurate distribution of user demand.Meanwhile,the emphasis has been placed on the professional role of news editors in the news aggregation platform to control the news value.In the news aggregation platform with new technology and new means,news editors need to change their thinking to adapt to the development trend of intelligent media: from audience thinking in the traditional media period to user-centered thinking;From linear thinking to convergent thinking;At the same time to strengthen the understanding of intelligent technology,in order to better control technology for society and the public service.At the same time,through practical cases,it is found that the work of news editors under the background of intelligent media has appeared in various links,such as: the content access threshold of some platforms is low,resulting in inferior false news;Audit control mechanism is not perfect,resulting in the failure of some editors;Some operation editors lack professionalism and professional responsibility;The natural weakness of algorithms leads to problems such as news value bias.Specific optimization suggestions are put forward for the problems,including: implementing the main responsibility of the platform and improving the threshold of content production;Perfect audit control mechanism,news editors strictly observe;At the same time,it emphasizes the role of professional operation editors to improve their professionalism and professional responsibility.Finally,through the human-machine complementary way to distribute content,to achieve the return of news value.