Research On The Current Situation?Problems And Countermeasures Of The Development Of Intelligent Media

In the era of Internet,the media form of network emerges as the times require,which changes the traditional way of information production and transmission.The intelligent application and development of media is also an irreversible trend of today's media development.The development of media has gone through the stages of all media-integrated media-intelligent media.In the process of its development,it gradually breaks the media form of people as the main body,constantly integrates with various intelligent objects and new technologies,and steadily and orderly promotes the development of the news industry."Cover news app" is produced under the trend of continuous development of media convergence.Artificial intelligence technology is widely used in the news industry to make the news production process more intelligent,such as relying on technology to identify false news,intelligent matching and accurate push of information,machine self-learning and so on "Cover news app" is a characteristic intelligent media product of cover media,which mainly uses machine writing,big data and algorithm recommendation as the definition of distinguishing paper media.In the process of constantly collecting information and data,we find that "cover news app" as a product of intelligent media also has some problems,The emergence of these problems has to prompt us to look at the transformation and development of media from a new perspective.The application of artificial intelligence technology in news has improved the speed of writing,reviewing and publishing in the past.However,the news content which is too patterned and stylized has affected the overall depth of news report,which is monotonous and lack of connotation.Personalized algorithm recommendation function,let users feel private customization at the same time,will also make them shackled in the "information cocoon room",lack of their own rational thinking,make their own cognition limited.In the process of development,intelligent media cannot do without artificial intelligence technology,but the application defects of technology in news practice are increasingly revealed.Therefore,in order to make the development of smart media more sustainable and stable in the future,this paper puts forward corresponding solutions to the problems in the "cover news app".At present,human-computer cooperation is the main principle to be followed in the future development of intelligent media.This paper focuses on the dominant position of human as the maker of social order in the development of intelligent media.We should constantly improve the transparency of algorithm technology,strive to break the algorithm black box,establish multi-dimensional algorithm recommendation,and broaden the audience's horizons.Finally,the application of technology in news should adapt to the inherent rules of news values,adjust the appropriate news values according to the development of intelligent media,and establish appropriate laws and regulations for the development of intelligent news.Everything has its two sides.We should make good use of the beneficial side and try our best to solve the harmful side.We should use people,technology,laws and regulations,and ethics to promote the development and progress of media in the future.