Study On Health Communication Of Newspapers In Ningxia-Based On The "Yinchuan Evening News"and "New News" Special Issue Of Health Inspection

Health is a topic of common concern for all mankind.To popularize health knowledge and improve health literacy for the public is not only an important social issue,but also the responsibility of the Chinese media.As the most authoritative and representative newspapers in Ningxia,"Yinchuan Evening News" and "New News" are the main media that promote the development of healthy communication in Ningxia.This study is supported by framework theory and content analysis as the research method.1196 research samples were selected from the health special reports of Yinchuan Evening News and New News to analyze the status quo of health communication in Ningxia newspapers.In the process of content analysis,8 research categories were constructed,and multiple research indicators were set up to study the health special reports of Yinchuan Evening News and New News from the two dimensions of media presentation characteristics and topic characteristics.The characteristics of media presentation analyze the importance,significance and authority of the special issue of the paper-media health report;the topic characteristics include the analysis of the characteristics of health communication reports with three different orientations:health knowledge,health events,and health information.Through comparative analysis,we can further understand the different development paths of the two newspapers in six aspects:layout design,acquisition and editing system,reporting orientation,speech style,attribute characteristics,and reporting mode.In this way,the current situation and characteristics of the communication of Ningxia newspapers' health communication are explored.Finally,the author summarizes the existing problems of health communication in Ningxia newspapers from the perspectives of content and text,interviews and investigations,and proposes targeted strategies from two aspects:the "change" of health communication and the "guard" of health communication.It is hoped to have a positive significance for the development of healthy communication in Ningxia.