A Comparison Between "Yinchuan Evening News" And "New News"

Yinchuan, Ningxia is the political and economic center; there are two Metropolis in Yinchuan-"Yinchuan Evening News" and the " New Izvestia Daily." For this region, only200million people in Yinchuan, the competition between the two Metropolises also very intense. This article from the comparison of two Metropolis news content starting to analyze the development status of Yinchuan City News. In the study, the author compares the news content of the two newspapers, editors comparisons, trying to figure out the differences in the two newspapers reported that exist. In this paper, using content analysis, document analysis and sample surveys and other research methods, and strive to be a profound example analysis on abstract theoretical interpretation. The first chapter questions and research purposes, the relevant Metropolis, Metropolis homogenization of domestic and foreign research done related to review, and a brief description of the content and methods of this study, as well as innovation and research difficult.The second chapter," New Izvestia Daily " and "Yinchuan Evening News," the newspaper conducted a brief introduction, and competition from the content, the issue of competition, competition three aspects of the status of the two ad newspaper described the Yinchuan city newspaper market competition situationThe third chapter of the " New Izvestia Daily " and "Yinchuan Evening News" newspaper content analysis, which compares the main news content from news gathering, local news, current affairs reports, community news, speech, planning six areas were compared; editor compare the contents involved are:the news pages, manuscript editing, photo title. After comparison, the author concludes that no two distinct personalized newspaper, the same phenomenon exists..The fourth chapter," New Izvestia Daily " and "Yinchuan Evening News" the same phenomenon and its impact on a comprehensive analysis. Homogeneity is mainly explained in terms of the competitive environment, business model and news operations. Competitive environment analyses of the media environment, news institutional influence such factors as audience; business model, the focus mode is analyzed in terms of profitability, distribution methods and economic interests; news operation, for "Yinchuan Evening News" and the " New Izvestia Daily" analyze business innovation capability,"the news value judgments, news planning methods.The fifth chapter of "Yinchuan Evening News" and the " New Izvestia Daily " crack homogenization author’s suggestions put forward in terms of news management and news business. In the news management, identify target audiences advice from construction personnel to start; news business, the proposed focus on press reviews, news strengthen planning, mining national news, news livelihood personalized newspaper featured the way to go.