| Communications category has extended to many fields, with the rapid development of modern medicine, people have higher expectations for healthy, providing a good space for development of health communication. Relative to other groups, the middle-aged and old people are more concerned about health information, therefore, this group as the research object in this paper. As one of the main media of the middle-aged and old people contact, newspaper become a source of health-related information they receive. Compare to health magazine, although Metropolis daily doesn’t have large amount of information of health, and nor it fully, but the metropolis daily are more widely spread, and contact more people. What’s more, they can seep into the interpersonal communication and mass communication. This study was aim to research the KAP effects on middle-aged and old people with life cultivation and health preservation imformations in Metropolis, and take the middle-aged and old readers of Xin’an Evening News for reaserch object.Since1998, anhui province has entered the ageing society, nearly two years earlier than the ageing process in our country. Therefore, strengthen the elderly population health communication is one characteristic of the aging of the population. Metropolitan newspapers plays an important role in the spread of knowledge about life cultivation and health preservation in the middle-aged and old people. In terms of AnHui most influential metropolis, this article take life cultivation and health preservation knowledge in Xin’an Evening News is more reasonable.This article adopts the method of content analysis and questionnaire survey, preliminary exploratory analysis of the status of the elderly people get health information from the metropolis daily and its influence, and further supplement to the newspapers and health communication research in China. |
PDF Full Text Request