A Study On The Evening Times Health Communication In The New Media

Since twenty-first Century, the rapid development of information technology progress and national economy makes the network has been popular, and increasingly become an indispensable information communication media people live and work, health communication late in our country, with the development of society, chronic non communicable diseases has filled our life, health communication is the social attention. So in the new media, the media environment, channel extension of health communication is increasing, the content is also increasing, the efficiency of information dissemination has gradually increased, the new media platform caused by excess information content, homogenization, spray on health information dissemination effect hindered. In this paper, paper media changes according to the current situation and the information of the environment, and points out that the adjustment and change a system class to paper media. This article from the newspaper in the traditional media perspective, do the research of health communication in the new media era, mainly to do important to elaborate from the media, the audience between. New media under the media environment of paper-based media in is also constantly adjust and change, health is the basic problem of human development, the media to assume the burden of the escort for the people’s livelihood. In the "KAP" under the guidance of the public cognition is not only to understand and know the health knowledge, and to adopt healthy behavior in daily life. As the media should not only spread health knowledge, more important is to spread the concept of health. At the same time, the traditional media with the new media platform to play its maximum health communication effect, this needs the media and the public efforts, so as to optimize the effectiveness of health communication. The age of new media to traditional media face the challenge at the same time, also facing new opportunities.