| Just as the saying goes,"Food is the first necessity of the people",food is the basic physiological needs of human being.With the development of society,the surviving environment of human being becomes more and more complicated,and "Food safety is the first thing to the people" is the focus topic of health communication arena gradually.Food safety has significant meaning to our nation and public.On the basis of public health events database,this thesis does some research on news reports related to food poisoning on Xinhuanet during 2003-2016 and analyzes the existing problems and reasons of type of news reports.It gives some suggestion on how to raise the standard of news reports related to food poisoning with the method of database construction,provides different main body of health communication with valuable data support and enhances the health communication.The whole thesis consists of five parts:The first chapter of this thesis mainly includes the general research condition of health communication theory and practice at home and abroad and news reports related to food safety in our country,and the content and methods of this thesis.The main purpose of this part is to expurgate the related study dynamic of the educational circles for the thesis and solve the study methodology problem of it.The second chapter of this thesis introduces the research basis of this article,namely,the general construction condition of public health events database.It interprets the scientificalness and efficiency of database construction from the three aspects of database construction's background,regulation and method,and ensures the practicability of the research.The third chapter of this thesis is the specific analysis of news reports related to food poisoning of database.It explores the common problems existing in this type of news reports of main stream media,and interprets the negative effect that the above problems have on health communication from the perspective of health communication.The fourth chapter of this thesis is the analysis about the reason of questions that are listed in the third chapter.It analyzes reasons why there are so many problems in news reports that are related in food poisoning from the perspective of four participants of health communication.It also analyzes its existing circumstances and shortages from the four aspects of government governance,news media,medical care and the public.On the basic of former parts of this article,the thesis returns to the topic of health communication,and provides information that has practical guiding significance for four types of participants of health communication.It improves the actors' health communication attitudes and behaviors in the support of regular data that is offered by big data,in the hope of raising the efficiency and effectiveness of health communication. |
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