Research On Crowdsourced Information Production Model Of Pear Video

As a new form of video,short video is generally within 15 seconds to 5 minutes.Because of its low production threshold,easy dissemination and socialization,it is in line with the current user habit of fragmented reading and efficient access to information.Preference.Nowadays,the habits of netizens using the Internet are undergoing tremendous changes.In addition to relaxing and relaxing,the purpose of users watching short videos is that more users want to be able to obtain information and information.In 2016,China's information short videos showed a booming development.On the cusp of the storm,the former ceo Qiu Bing founded the information short video platform "Pear Video".As soon as Pear Video was launched,it attracted wide attention from the society,and its unique content crowdsourcing production model was awarded the title of "Top Ten Innovation Cases of 2017 Chinese Application News Communication".Through interviews with Pear Video internal personnel and combined with research and analysis,its The core competitiveness of the pear video platform lies in the innovation of the production mechanism.The pear video team integrates pgc and ugc to innovate and explore the production mode of pugc.This research mainly focuses on the exploration of the following issues: Its innovative production mechanism is How does it operate,and what effect has it produced? What is the driving effect on the spread and development of the current information short video? This article provides some references and suggestions for the future development of information short video through the research of pear video production mode.Based on this,this article takes the "Pear Video" platform as the research object and conducts a case study on the production mechanism of Pear Video.From the perspective of the producer of the content production model,it explores the structural characteristics,content production rules and operation mode of the Pear Video Padding Network.The gatekeeper of the content production mode explores the editorial team's gate-guiding,gate-checking process and gate-checking process.Combined with the interview opinions with pear video staff and the author's personal experience of internship,comprehensive analysis of the practical significance of pearvideo production mechanism,pear video platform The mutual empowerment with the shooter forms a virtuous circle of content production.Through research,it is found that the content production mode of Pear Video still has the problems of insufficient stickiness and driving force of the shooter,limited access to online new media,copyright protection is still not perfect,and the lack of in-depth reporting of short videos limited by time.This puts forward the future development countermeasures of Pear Video,by increasing the content value to make up for the lack of reporting depth,segmenting audience groups,understanding audience preferences to increase user stickiness,introducing community factors to expand user participation,and thus allowing users to feed back content production.