Study On Content Production And Communication Strategy Of Pear Video

In the mobile interconnection environment,the reading mode of smart terminal users is gradually fragmented.Short and concise short video formats with rich information content and easy to disseminate emerge as the times require and gradually get widespread attention.After several years of rapid development,short video shows the characteristics of numerous industry platforms,large user base;and geometric multiple growth of client activity.Massive short video content appears in the network and spreads rapidly.Quick and accurate access to valuable and interesting information has become a basic requirement of users.Under the continuous boom of short video,major Internet giants have entered the field of short video,and many popular short video platforms have emerged.Unlike many short video platforms that focus on entertainment,Pear Video is unique.It chooses the Blue Ocean area of short video-Information area,which attracts wide attention once online.Pear video has changed the mode of production and dissemination of information in the traditional media environment.In this paper,pear video as the research object,divided into five parts to discuss.In the introduction part,through consulting the relevant literature,the concept of short video is defined,and its development is analyzed.Combining with my short video production experience,this study is based on.The third and fourth parts focus on the analysis of the unique features of pear video in content production and communication strategies.In order to better study the dissemination effect of the content produced by pear videos,the dissemination data of pear videos distributed on micro-blog platform in a period of time are counted,and the data obtained from the fifth part of the questionnaire "Information Short Video Dissemination Effect of Pear Video" are used as the data support for the dissemination effect research.Finally,it summarizes the problems of pear video itself and puts forward corresponding solutions.Through the discussion of the above five parts,we try to provide reference for the content production and communication strategies of Pear Video and other short video platforms.