Pear Video Content Production Research

In today's society,with the rapid development of 4G network technology and the further popularization of mobile smart terminals such as smart phones and tablet computers,the era of “data fragmentation” has been looming.Users use the social media platforms such as news client,Weibo and Meipai to browse short videos.The behavior is more and more common.As a new way of content dissemination,short video fully meets the “fragmented” reading habits of the current users by virtue of its short and sleek,easy-to-promote features,and has become a new outlet from the media.In various types of short video,the development of information-based short video has become increasingly strong.As a new type of news dissemination method,it has a strong vitality and gradually becomes an irresistible trend.This article takes the "Pear Video," a typical representative of information short video,as the research object,supplemented by theoretical knowledge of communication and sociology,and uses content analysis and case analysis methods to research the content production of "Pear Video." Summarizes the uniqueness of its content production,analyzes the difficulties it faces in its content production,and discusses solutions to the corresponding problems.Finally,it proposes strategies for achieving sustainable content production.This paper aims to provide new ideas for the content production of “Pear Video”,and also provides reference and reference for information-based short videos to increase content productivity.