Research On PUGC Model Of Information Short Video About Content Production

In recent years,with the rapid development of network technology and the mobile terminal technology,communication of information became more detail and fragmentization.So many professional software came out to organize fragmented information.With the society popularized and generalized mobile phones,people had more choice when they browse news using the mobile phone in their fragmented time.They had more requirement for choose information software and platform with the escalation of quantity for mobile online users.Short video using its rich information and forms gradually hold many users,so it development rapidly.Many network company and traditional media put into the area of short video,and it take the foundation of thriving the area of short video.Therefore so may production of short video came out,but it also brought the question of homogenization.The area of short video became more detail and professional.So the high quality about content is the same goal for every platform.And in the area of short video would left the core competitiveness.In many kinds of short video,information short video have powerful development,and it also will become the strong trend.This study starts from the perspective of journalism and communication,combined with the current academic theory and industry practice results,through literature analysis,case analysis and comparative analysis,explain the meaning and characteristics of information short video and related concepts.The development status of information short video at home and abroad is summarized.According above part,it give the foundation and background for research and analyze.And then take the important example Pear Video for analyze UGC and PGC model.UGC and PGChad their advantages and disadvantages,and they fuse together formed PUGC model.In the area of short video,content production about Pear Video had some experience and reference for profession development.Then next part discuss origin,method and communication effect about PUGC model.This model figure out problems about pure PGC or UGC model,so it have some advantages.The analysis for high hits video give some experience for creating information short video.Innovation for PUGC model also give revelation for news production.When other news agency produce news,also can learn the content production model about information short video to progress.This study get through PUGC content production model taking Pear Video for example for three points about news production.Firstly,develop UGC model and make it gradually professional.Secondly,take center on the major content for news production.Finally,obtain the content truth continually.Try to report profound,comprehensive,and objective news from quality,range and every point.